Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Think with Google.

Google 98

Google Data Pitching Tools 98

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. Data-Driven PR Learning Marketing Metrics Review Think With Google' Better Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Hit the Right Targets.

How To 131

How To Conference Pitching Software 131

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Explore the different tweet length averages by industry with our interactive chart below. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

FEBRUARY 23, 2015

This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry. This is where data-driven PR has a chance to shine. Every client has data or access to data. Data-Driven PR Public Relations' Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

JUNE 12, 2017

The Impact of PR. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

NOVEMBER 17, 2017

As more software is developed and predictive capabilities for business users continue to expand, the PR industry will continue to embrace this approach. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Julie Staadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JANUARY 28, 2019

but also consider trade publications that cover your industry. Original research is always a great way to uncover industry insights and generate buzz. Look for conferences or events within your industry that you can submit to speak at. Make yourself present and be an active member of your industry. cta] The post Now What?

How To 89

How To Case Study Conference Web 89

Shift Communications

FEBRUARY 13, 2017

Every marketer and communicator has access to industry-leading statistical tools to prove the value of our efforts. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Video 117

Video Measurement Communications How To 117

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. Naturally, the PR and marketing industry is not as hectic as the arena that the characters face. Gaby Lorenzo.

Data-Driven PR 60

Data-Driven PR Film Ethics Resources 60

Shift Communications

JUNE 25, 2018

Are there topics that are resonating the most within the industry? Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. Where is the white space (i.e. the areas that the client can own because no one is dominating that just yet)? Amanda Munroe. Vice President

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. “How can I learn strategy? Scott Monty. EVP, Strategy. Image credit via Wikimedia Commons.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

AUGUST 25, 2017

For example, analyzing top-performing posts within an industry will uncover apparent trends. Data-driven approaches are proven to provide the best results. cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Stages Of AI Supervision.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line !

Data 95

Data eBook Strategy Pitching 95

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Robert Mittendorff, Partner at Norwest Venture Partners, shared his perspectives on the state of the industry. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74