Shift Communications

JANUARY 4, 2016

Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. What does it take for PR teams and organizations to create interactive infographics such as these? Christopher S. Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

SEPTEMBER 18, 2017

Example: Matching Search Intent to PR. How might we understand customer behavior to inform our public relations efforts? Suppose we looked at a very common data source: search engine data. we take this data series and project it forward, using the existing 5 years’ data as the training data.

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Wikipedia Top 25 Report. Google News.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Think with Google generates full feature articles that tie together individual data points to provide users with a more holistic view of how they fit into the larger industry story.

Google 98

Google Data Pitching Tools 98

Landis PR

JANUARY 28, 2025

Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works. Insights from these metrics can inform future strategies and help demonstrate ROI to stakeholders. Tip: Consistently share these insights with your team to coordinate efforts across marketing, PR, and patient services.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In fact, per thousand jobs in D.C.,

Trends 150

Trends Publicity Data-Driven PR Government 150

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? Christopher S.

How To 131

How To Conference Pitching Software 131

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

FEBRUARY 23, 2015

I trimmed off the remaining 12 paragraphs of information about their company launch. This is where data-driven PR has a chance to shine. Every client has data or access to data. Instead of pitching a bland corporate announcement, make something interesting with their data!

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. You can watch the complete webinar for yourself here.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

NOVEMBER 17, 2017

With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Using this information allows you to build out an effective data-driven action plan. Leverage Predictive Analytics as a PR Team. Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 25, 2017

Rather, content decisions should rely on one influence above others, data. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. The result is a set of quantitative and qualitative data for content creators to leverage.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. When PR programs enter into the execution phase, there is often less time, ability and tolerance to reset and try new ideas.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 12, 2017

The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Chosen well means data with just the right amount of detail. Too little detail , and our data will not form accurate predictions from a lack of information. Christopher S.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 15, 2017

This type of information is incredibly valuable because it gives your client’s a leg up on beating competitors to their own game and securing stories they care about before the competitor can even press send on a pitch. If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line !

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JULY 28, 2017

Press releases are used to get information to the public in a fast, easy way. While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Press releases are one of the more common techniques in public relations. Tori Sabourin, Account Manager.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Part of this issue could be resolved by adjusting the content balance noted above.

B2B 60

B2B Marketing Construction Analytics 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 1, 2015

The chefs grab their beets and lamb; we collect our data. As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! With no recipes to follow, turning the data into insights comes from intuition. The post Beets, Tomatoes…Big Data?

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

OCTOBER 7, 2015

When trying to understand what the market needs, you can’t just assume that if one or two people feel a certain way that the majority feel the same as well or even have the same information. We need to be diligent and disciplined about data collection. Data is all around us. Instead, lead with what the data is telling you.

Data 60

Data Technology Examples Course 60

Shift Communications

DECEMBER 16, 2015

Last but not least, want to get search engine data inside Google Analytics? To get this information, all you need to do is visit and walk through Google’s Search Console adding a property and then connect it with your Google Analytics account (formerly Google Webmaster Tools). Connecting Google Search Console. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Once that is established, the audience will come – and stay! . Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

FEBRUARY 17, 2016

Focus on the quality and variety of your content with stunning graphics, facts and how-tos embedded within imagery, on-brand material, relevant and limited #hashtags, and genuinely interesting information. Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

FEBRUARY 16, 2016

Literally appearing on a screen with the same primacy as a text message or call, push notifications inform users of “important” events from apps. The rise of mobile changed the way we consume information, with huge impacts for brands. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Examples Branding Brand 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. It’s information. Everything we do is about putting information into the world. And as an information industry, we are powered by data. It was people at desks writing, researching, and sending out information. Every single one. That is the essence of cognition.

Analytics 60

Analytics Data Analysis Technology 60