Agency Data-Driven PR Reference 
Buzzstream
JANUARY 20, 2025
This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
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Shift Communications
JANUARY 4, 2016
We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.
Shift Communications
SEPTEMBER 18, 2017
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.
Onclusive
AUGUST 15, 2017
You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Data.gov, Healthdata.gov, U.S.
Shift Communications
OCTOBER 15, 2015
Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.
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