Shift Communications

OCTOBER 30, 2014

The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Metrics Strategy Training' Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

OCTOBER 26, 2017

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. Christopher S. Vice President, Marketing Technology.

Strategy 109

Strategy Government Data Analysis 109

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Data Driven PR.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 10, 2014

There are a few quick things you can easily find to amp up any content strategy. (PR PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.). Don’t let the abundance of data available today scare you. It can inform, guide and drive your strategy if you know where to look. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

Let’s explore what we can learn from these tools and how we can use them to inform our strategy. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google News. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

AUGUST 15, 2017

Build that trust over time by showing that you’re studying PR data/results and thinking critically about the PR strategy you have a play. You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 7, 2014

It ends on a note of keeping strategies aligned with finding people who show some similarities with the best customers you already have. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google 107

Google Measurement Data-Driven PR Marketing 107

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Why is answering the why questions so important?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 4, 2017

As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Advanced PR Practitioners Embrace AI Fully. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 28, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

5W PR

AUGUST 30, 2024

A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. The Rise of Data-Driven PR Data has become a cornerstone of modern PR strategies.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

FEBRUARY 25, 2015

The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Vice President, Marketing Technology.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

DECEMBER 27, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

MARCH 3, 2015

The post Are PR and Marketing Entering the Moneyball II Era? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Marketing Public Relations Strategy analytics marketing Moneyball PR' Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

JUNE 25, 2018

What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. It’s critical that senior team members – vice presidents and directors – act as the devil’s advocate and push the client (and team) to create a PR plan that is truly unique.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Advertising Marketing Public Relations Search SEO Social Media Strategy'

Marketing 60

Marketing SEO Advertising Advertising 60

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MARCH 12, 2018

cta] The post The Most Important Metric in PR Today appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Measure what matters. Christopher S. Vice President, Marketing Technology.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

OCTOBER 7, 2015

This is what gets us into trouble and where we create strategies that will struggle. We need to be diligent and disciplined about data collection. Data is all around us. Almost everything we interact with is collecting some kind of data. Our phones, our computers, our watches, even our cars collect data about us.

Data 60

Data Technology Examples Course 60