This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
These technologies will continue evolving, but the core principle remains: data-drivenPR delivers better results. The shift to data-drivenPR represents both an opportunity and imperative. With commitment and the right approach, any PR team can become more strategic through smart use of data.
One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.
If you’re working with a data-drivenPR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
If you don’t have the in-house capabilities to be smart with data, work with other agencies that do. Account Manager, Marketing Technology. The post Embracing the Data-DrivenPR Future (And Math) appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-drivenPR.
Vice President, Marketing Technology. The post How to measure the quality of your audience appeared first on SHIFT Communications PRAgency | Boston | New York | San Francisco. Analytics Data-DrivenPR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
The question facing both our agency and our clients is: Of these two basic Facebook paid media strategies, which is more effective for actually getting your content seen? To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e. Christopher S.
Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PRAgency | Boston | New York | San Francisco. Analytics DataData-DrivenPR Marketing Marketing Technology Metrics Strategy' Christopher S.
That’s how we can start to measure PR in a way that’s meaningful, while still limiting our measurement to what we as PR professionals have control over. Vice President, Marketing Technology. Data-DrivenPR Marketing Metrics Public Relations Sales' Christopher S.
Vice President, Marketing Technology. cta] The post Top Data-DrivenPR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin. You’ll have a substantial advantage over companies cranking out the same old thing.
Vice President, Marketing Technology. The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PRAgency | Boston | New York | San Francisco. Analytics DataData-DrivenPR Marketing Metrics Strategy Training' Christopher S.
The post Data doesn’t have to be scary appeared first on SHIFT Communications PRAgency | Boston | New York | San Francisco. Analytics DataData-DrivenPR Marketing Marketing Technology Metrics Public Relations Tools Twitter analytics big datadata Facebook google analytics marketing PR'
What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?
Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?
Data science, machine learning, and artificial intelligence should make public relations easier for most companies, from predicting when customer interest will be highest to identifying potential crises and mitigating them before they explode. Vice President, Marketing Technology.
Don’t just perform traditional PR, use data-drivenPR ! cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin. Lisa Zanchi. Senior Marketing Strategist.
Account Manager, Marketing Technology. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PRAgency | Boston | New York | San Francisco. Data-DrivenPR Learning Marketing Metrics Review Think With Google' Chel Wolverton.
In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-drivenPR does not equate with programmatic thinking. But creative thinking is the fuel.
Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-drivenPR practitioner, communicator, or marketer. Christopher S.
Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Vice President, Marketing Technology. cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin.
In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Are users taking advantage of the new character lengths?
Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Derek Lyons.
The solution is simple: opinion out, data in. To make data-drivenPR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. Account Manager, Marketing Technology. Data-DrivenPR Marketing Technologydata in opinion out'
You may have noticed already that we talk a lot about data-drivenPR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is where data-drivenPR has a chance to shine.
Vice President, Marketing Technology. The post How to build communities of social media influence appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin. Advertising Data-DrivenPR Influence Marketing Marketing Technology Public Relations Strategy' Christopher S.
SHIFT Communications, the premiere data-drivenPRagency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.
Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin. Analytics DataData-DrivenPR Infographic' ” Christopher S.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. Katie Lioy.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. Katie Lioy.
Vice President, Marketing Technology. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PRAgency - Boston | New York | San Francisco | Austin. Christopher S.
IBM SVP James Kavanaugh explained that three pillars were required to drive maximum value from digital transformation efforts: Agile technology infrastructure, to better adapt to changes. Implications for Marketing and PR. Vice President, Marketing Technology. How does digital transformation drive growth? Christopher S.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content