Agency Data-Driven PR White Paper 
Shift Communications
FEBRUARY 3, 2015
Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. If you don’t have the in-house capabilities to be smart with data, work with other agencies that do. Data-Driven PR communications marketing math Research statistics'
Buzzstream
MARCH 5, 2025
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. But mainly with the first point regarding internal development, which is what we focused on for the AI white paper you mentioned at the top.
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ImPRessions - Crenshaw Communications
JUNE 28, 2018
A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. The post Where Do You Find Data For PR Storytelling? Data.gov, Healthdata.gov, U.S.
Shift Communications
MARCH 17, 2015
In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. I mean safe. Nicole Bestard.
Shift Communications
OCTOBER 15, 2015
Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.
Shift Communications
AUGUST 25, 2017
From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Data-driven approaches are proven to provide the best results. Owned content. Don’t just hope for success, calculate it! Roman Greco.
Shift Communications
NOVEMBER 15, 2017
Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. Natalie Townsend.
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