Buzzstream

JANUARY 28, 2025

And as youll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Digital PR Growth 1. There has been a 34% increase in the search term digital PR since 2020 worldwide. Tactics for PRs 7.

Digital PR 71

Digital PR Branding Brand SEO 71

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. The objective of digital PR should extend beyond just acquiring links.

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Digital PR Branding Brand SEO 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. What is it like moving from agency to in-house?

Digital PR 71

Digital PR SEO Agency Pitching 71

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

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Digital PR Google Comparison SEO 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Find unique data Journalists crave fresh angles. Do you view it as an agency?

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Viral Digital PR Pitching Data 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digital PR these days?

Digital PR 62

Digital PR Measurement SEO Google 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 1, 2025

Its effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points its monitored in the system. 82% of PR pros use generative AI for tasks like brainstorming. Many have turned to influencers and non-traditional media platforms for news.

Software 159

Software Pitching SEO Tools 159

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. In addition, a dashboard-style view is customizable with “curated visual widgets… to compile into data reporting and newsletter digests.”

Software 176

Software Measurement B2B Training 176

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Analyze the data gathered from this monitoring exercise. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. The program generates recommendations and targeted webpages based on consumer data for instant personalization. Conclusion. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

Buzzstream

NOVEMBER 10, 2020

So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Use data to refine the influencer marketing strategy and maximize the return on investment.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

MARCH 21, 2025

Data from Casino.org indicates that segmented email campaigns achieve open rates 14% higher than industry averages when delivering pre-launch content to targeted audiences. Showcasing Distinctive Features PR messaging must highlight what makes a new casino stand out in a saturated market.

Case Study 78

Case Study Measurement Reputation Study 78

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . Trends and popularity.

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Data Google Trends Survey 115

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

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Digital PR SEO Google Travel 98

5W PR

JANUARY 15, 2025

No longer confined to traditional press releases and media outreach, modern PR campaigns and public relations firms are embracing AI to craft compelling narratives that resonate deeply with audiences. Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization.

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Storytelling Creativity Data Trends 78

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

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Digital PR Travel Data SEO 87

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Building a Strong First-Party Data Foundation First-party data has become the new gold standard for digital marketing.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

5W PR

MARCH 29, 2025

This data-driven approach allowed them to optimize their 2022 “Luxury Redefined” campaign, resulting in a 35% increase in high-value guest bookings. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

Hotels 78

Hotels How To Instagram Measurement 78

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

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Storytelling Analytics Leadership Trends 52

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. I’ve seen it first-hand in my own agency experience. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. For more Digital PR updates and ideas follow me on Twitter. Ignoring the power of visuals is no longer an option.

Training 157

Training Video Digital PR Social Media 157

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. AI is driving SEOs crazy.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 30, 2024

So, to make the most of this influx of data, a sound PR strategy must have a solid mix of reactive and proactive campaigns. So, in this post, well help define reactive PR as it compares to proactive PR and show you how to use it to build coverage. Thats data that no one else has access to, which makes it valuable.

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Pitching Trends Google Data 62

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Use customer data to send personalized emails, notifications, and offers that align with their interests and pain points. Use customer data to identify products or services that align with customers’ needs and preferences.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Digital PR Report SEO Data 62