Shift Communications

DECEMBER 8, 2014

Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. As we combed through the data, we uncovered some valuable insights about generational habits during this time of year. For more, check out our full infographic below. Data Infographic Marketing Research'

Infographics 146

Infographics Data Trends Agency 146

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use data-driven insights to inform future decisions. The post Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? The interactive infographic.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

5W PR

JANUARY 13, 2025

Today, a data-driven approach is paramount. Consider incorporating visuals, such as infographics or videos, to enhance engagement. The post The Evolution of Thought Leadership in B2B Tech PR and Why It’s a Strong Tool appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

JANUARY 29, 2025

Remember that integration is an ongoing process that requires regular evaluation and adjustment based on performance data and audience feedback. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

FEBRUARY 9, 2025

Make yours stand out by: Leading with a compelling news hook Explaining why their specific audience would care Including ready-to-use quotes and resources Offering exclusive data or insights when possible Creating Compelling Content That Earns Coverage Media coverage often starts with strong owned content.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. Data-Driven Market Analysis Understanding and communicating market trends strengthens PR efforts. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

Cision

MAY 29, 2017

Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. In fact, content discovery helps both consumers and online marketers.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. It fuels massive organic traction by transforming user data into personalized, shareable content.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Data visualizations, not so much.

Digital PR 71

Digital PR Branding Brand SEO 71

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18%

Study 138

Study Survey Infographics B2B 138

Prowly

FEBRUARY 3, 2025

Brand research is the process of analyzing how a brand is perceived, gathering insights on audience sentiment, competitor positioning, messaging, and brand performance to draft strategies based on actionable data. After all, AI is nothing short of wonderful when it comes to processing large amounts of data and analyzing it effectively.

Examples 104

Examples Branding Brand How To 104

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Retail 68

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. It’s most apparent with PR agencies that are changing their structures. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Which Data Points to Track. Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PRSay

JULY 16, 2019

Not only is the bulk of the work already complete, but you have data to prove it will resonate with your target audience. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Reframe it for a new audience. Who knows?

Content Marketing 162

Content Marketing Infographics SEO Video 162

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) Turn up those skills. 1– Technological Curiosity.

Storytelling 230

Storytelling Technology Tools Infographics 230

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

LinkedIn 100

LinkedIn SEO Infographics Data 100

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. If a company wants to be in a specific publication, agencies should find the best journalist and sell a story perfectly catered to their beat. Accompanying data reports with graphics can offer a big boost to a story, too. Tap your inner contrarian.

Pitching 140

Pitching Infographics B2B Study 140

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

OCTOBER 4, 2017

Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. These themes can vary from year to year but generally cover a wide range of cybersecurity issues, including online safety, data protection, and cybersecurity workforce development.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

AUGUST 12, 2024

Data breaches, malware attacks, and online scams plague individuals and businesses alike, eroding trust in the very technology that empowers society. The average person might not fully understand the intricacies of a phishing scam or the potential consequences of a data breach. This lack of understanding can breed fear and skepticism.

Industry 78

Industry Education Infographics Data 78

Rock the Status Quo

MAY 28, 2015

You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface. Using twelve months of data is useful. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97