Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. I think that’s something that teams are doing across the board, and I’m sure there are definitely others. The digital PR team’s doing it, and other agencies are doing it.

Digital PR 62

Digital PR How To Analysis Tools 62

The Proactive Report

JANUARY 24, 2016

That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. This is a huge opportunity for the PR industry and brands that hone their Digital PR skills in-house and find the right team in an agency will have a definite competitive edge.

Digital PR 100

Digital PR Enterprise Technology International 100

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services.

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

PR in High Definition

JUNE 3, 2020

Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. In practice, image plagiarism online is a bit of a legal grey area, it’s better to be safe than to lose a client contract or risk fines.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s a great read —check it out here.) Vince: Yeah.

SEO 62

SEO Study Brand Branding 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out.

International 62

International Internal Digital PR Course 62

PR in High Definition

JUNE 3, 2020

Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. In practice, image plagiarism online is a bit of a legal grey area, it’s better to be safe than to lose a client contract or risk fines.

Digital PR 48

Digital PR Viral Creativity Examples 48

PR in High Definition

AUGUST 27, 2015

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. They’re increasingly popular across the internet for both commercial and non-commercial reasons, and with the ease of consumption and sharing, it’s no surprise […].

Digital PR 48

Digital PR Instagram Facebook Examples 48

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. We’re looking for someone with a definite interest in all things social media and PR.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras.

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. SF: Yes I think we have recovered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database.

Media 62

Media Reddit Digital PR Tools 62

Waxing UnLyrical

NOVEMBER 14, 2014

One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). This is true. But they are searching online for answers.

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Is your PR agency bring creative ideas to the table?

Tools 74

Tools Marketing Advertising Advertising 74

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. It’s definitely not like that. Vince Nero: I love that.

Brand 62

Brand Branding SEO Data 62

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Shift Communications

DECEMBER 21, 2016

With such a broad definition, do impressions count for anything? In digital PR and advertising, this is more easily measured than offline. cta] The post PR 101: What is a Media Impression? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Engagement.

Media 60

Media Measurement Advertising Advertising 60

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Steven Brownlie of Reach Creator , an outreach agency for digital and SEO agencies, also started an end-to-end content creation process using ChatGPT for a post about surviving the AI Apocolypse.

Tools 62

Tools Pitching Google Digital PR 62

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48

Film Interviews Video Digital PR 48

Prohibition

DECEMBER 2, 2022

The film is definitely one for the younger football fans out there, bringing together music, sports and culture. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022. The different types of digital PR campaigns and how they can build online authority .

Film 62

Film Sports B2C Digital PR 62

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Advertising 49

Buzzstream

MARCH 12, 2025

I met Amanda Walls , the founder/director of digital marketing agency Cedarwood Digital , at BrightonSEO last year, where we participated in a panel discussion. Any former journalist who has leaped into digital PR immediately gets my attention. So our role came up at an SEO agency. So I took that role.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

MARCH 19, 2025

So think of it as a gift that you’re giving and what they can give back is a better definition of themselves. What are some of the biggest metrics, you know, for someone like me, I feel like with BuzzStream, like the digital PR space that I’m trying to play in, is somewhat limited, right? No, exactly.

Pitching 71

Pitching How To YouTube Tools 71

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69