Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. What is it like moving from agency to in-house?

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Will India See a Rise in Digital PR?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

SEPTEMBER 23, 2024

Following Google’s latest moves, such as the Helpful Content updates , email anti-spam requirements , and transition into AI, The title of this post shouldn’t surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values.

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

Digital PR 62

Digital PR SEO Pitching Google 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. Things gradually changed with the Panda, Penguin, Pigeon and other updates.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some like to go a different route to find interested journalists and seek websites or articles via Google search. So, continuing our farming example, let’s perform a Google search for farming news. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

APRIL 4, 2024

Try a Google Search The easiest way to find coverage is through Google Search. Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! Luckily, there are digital pr tools for alerts.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JULY 1, 2024

One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. So, give yourself (or an agency) a chance to prove a trust cost.

SEO 118

SEO Study Google Data 118

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week.

Google 60

Google Wireless Digital PR Meeting 60

Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

The Resolution Blog

JULY 20, 2015

If we can't answer the question we'll be inviting our digital PR friends in to help answer too. Her work led the agency to grow net revenue by more than 80 per cent. There are no tricks, just ask. Either through Twitter using #PRresolution or mail us at: stella@coveragebook.com.

SEO 120

SEO Training Education Google 120

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

Internal 62

Internal International Digital PR Course 62

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Norton's Notes

JULY 17, 2014

However, I have read numerous articles that online public relations or digital PR is now dead. I have read many people, that I respect, saying that digital is simply one more channel that should be targeted just like the traditional media. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. The space we – and many other agencies – have to play in right now to get our clients campaigns covered is smaller than it ever has been. No, not at all.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

JULY 27, 2015

Google announced that a new Panda update is underway now. If your company or agency is one of this 50%, now is the time to invest in a digital strategy and align all your activities to that strategy. Then look at how you can make the most of these digital activities: Planning. Integration of digital activities.

Marketing 100

Marketing Strategy Resources Employee 100

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. Prior to working in PR tech I spent 14 years in digital PR and specialised in SEO-PR for major European brands.

SEO 120

SEO eBook Data Measurement 120

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Trends and popularity. There is a wealth of public data readily available for use in campaigns.

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Data Google Trends Survey 115

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Gotta love that!)

Corporate 100

Corporate Leadership Branding Brand 100

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. what kind of content Google likes. use Google Analytics.

Communications 100

Communications Training Web Analytics 100

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Whenever a link-building tactic is exploited, Google updates its algorithm to level the playing field. If you’re caught, Google may devalue your links or, in extreme cases, penalize your site. Not so fast. Yes and no.

SEO 62

SEO Google Digital PR Analysis 62

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Branding Brand 62