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Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. Do you view it as an agency? Is that kind of the right way to look at it?
With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy.
For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. The space we – and many other agencies – have to play in right now to get our clients campaigns covered is smaller than it ever has been. No, not at all.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. DigitalPR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s a great read —check it out here.) Vince: Yeah.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPRagency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? What do you do then?
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPRagencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPRagencies that use BuzzStream utilize a media database.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. In the digitalPR space is also jumping on these things. Reddit is for me, it’s like a, I personally read it.
Reddit set to launch Reddit Talks. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. However, Reddit is now releasing a Reddit Talks system, similar to Clubhouse (of course!). Professional Profiles are being explored on Twitter.
DigitalPR. It’s a well-designed round-up of the last 31 days’ digitalPR happenings. Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week. If you want to get weekly digital brainfood straight to your inbox, sign up to my list. Ryan Holiday.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digitalPR tactic, but you need the results to back it up. Reddit is my platform of choice.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.
What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR. However, not all of them may be the key to boost your digitalPR. Conclusion.
I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. So you’re in link building agency. Jasper Morris: Sure.
I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. Our digitalPR and SEO analysis shows that high-quality news links can drastically increase organic traffic.
It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. Building and maintaining a full internal agency with every skill set is cost-prohibitive and ends up pulling resources away from execution.
Build a brand with digitalPR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digitalPR. Large sponsored ads also take up much space to serve users who want to hire an agency. Our State of DigitalPR Report is a real-life example of this.
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