Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Do you view it as an agency? This, to me, is the definition of viral. Vince: Yeah.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Loyalty and Rewards Programs Loyalty and rewards programs can incentivize customers to continue using the product and refer others. Tailoring messages to individual needs and preferences ensures customers feel valued and understood.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

Digital PR 87

Digital PR Travel Data SEO 87

Rock the Status Quo

JANUARY 22, 2015

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

Agency 100

Agency Survey Customer Service Engineering 100

PR in High Definition

JUNE 3, 2020

When you’re using free stock images, please do note that it’s still polite to reference the creator! Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications.

Digital PR 77

Digital PR Viral Creativity Examples 77

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

JULY 1, 2024

For me, coming from an agency, I’ve seen many waning strategies and many holding firm. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. So, give yourself (or an agency) a chance to prove a trust cost.

SEO 118

SEO Study Google Data 118

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Reference to past promotion. Refer to Past Promotion. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. The space we – and many other agencies – have to play in right now to get our clients campaigns covered is smaller than it ever has been. No, not at all.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

JANUARY 22, 2025

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. Referring domains and spam indicators (e.g., So you’re in link building agency.

Engineering 62

Engineering SEO How To Google 62

PR in High Definition

JUNE 3, 2020

When you’re using free stock images, please do note that it’s still polite to reference the creator! Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! They often get flagged as spam.

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

SEPTEMBER 3, 2024

With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts. Headquartered in Austin, Texas, BuzzStream is trusted by thousands of brands, agencies, and enterprises around the world.

Pitching 126

Pitching How To Digital PR Data 126

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. The post Power of WOM: 3 reliable word-of-mouth marketing strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Just the way organic food is good for our health, organic traffic is the best for your brand. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

prTini

AUGUST 20, 2014

Plenty of agencies offer traditional and digital PR services. the decision was far less difficult than I thought it would be, because I had a solid frame of reference and clear-cut guidelines. So, what makes Geben different? It’s the “house rules” we’ve created and play by. Interestingly.

Guidelines 70

Guidelines Financial Digital PR International 70

ZudePR

MAY 22, 2018

Use between when referring to two items. Avoid when referring to -iennial, -annual, weekly. The book itself is still referred to as Catch-22. They only take a cap when you’re referring to just Dad or Mum. Upper-case “g” when referring to the company. I went for learned (and cut out the reference to a learned man).

Writing 95

Writing Google Comparison Government 95

The Proactive Report

JANUARY 30, 2015

The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

SEPTEMBER 25, 2024

Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. So there’s people coming into it who don’t really know about digital PR.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

JULY 3, 2024

Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Many fabulous agencies provide digital PR services, but it is totally doable yourself.

SEO 62

SEO Google Digital PR Analysis 62

5W PR

SEPTEMBER 13, 2023

Embracing integrated digital media planning empowers businesses to build strong connections with their audience, enhance brand visibility, and achieve their campaign objectives with greater efficiency and impact.

Branding 78

Branding Brand Media Resources 78

Buzzstream

SEPTEMBER 17, 2024

It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade.

How To 62

How To Pitching Trends Construction 62

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. Would you be able to add the link to [your page link] for reference? Thanks for your help!

Pitching 87

Pitching Infographics Survey Resources 87