Buzzstream

JANUARY 28, 2025

And as youll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Digital PR Growth 1. There has been a 34% increase in the search term digital PR since 2020 worldwide. Tactics for PRs 7.

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Digital PR Branding Brand SEO 71

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

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Digital PR Tools Pitching Film 161

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. The objective of digital PR should extend beyond just acquiring links.

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Digital PR Branding Brand SEO 62

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

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Digital PR SEO Data Report 83

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. What is it like moving from agency to in-house?

Digital PR 71

Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Mastering new tools. And with change come challenges.

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Digital PR SEO Storytelling Analytics 168

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

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Digital PR Google Comparison SEO 62

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. Check this out.

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Digital PR Tools Social Media Agency 100

Remote PR Jobs

FEBRUARY 11, 2025

If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. The Best HARO Alternatives When one tool disappears, another emerges. However, things have changed.

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Media Pitching Tools Resources 133

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

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Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. Can you define digital PR? So the way that I feel about digital PR specifically is that it’s it’s link building, but it’s earned media link building. Chris: Yeah, sure. Vince: Yeah.

Digital PR 62

Digital PR Measurement SEO Google 62

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Dazzle promises to help you build a media list but its approach is different than traditional tools. 82% of PR pros use generative AI for tasks like brainstorming.

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Software Pitching SEO Tools 158

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

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Digital PR How To Analysis Tools 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Do you view it as an agency? This, to me, is the definition of viral. Vince: Yeah.

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Viral Digital PR Pitching Data 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. The tool may look familiar because it was created by HAROs founder, Peter Shankman. Did I mention its free? Why might it not be the best fit? Who is it best for?

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Case Study Pitching B2B Tools 116

Sword and the Script

DECEMBER 3, 2024

And now on with the PR Tech Sum. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. They also offer a free trial.

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Software Measurement B2B Training 176

5W PR

NOVEMBER 27, 2024

Implementing effective PR strategies allows organizations to navigate these challenging times, protect their reputations, and build stronger relationships with stakeholders. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

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Crisis Communications Crisis Management Crisis Digital PR 78

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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Digital PR Pitching Radio Google 118

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Pick the right tools and platforms based on your research. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 279

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. If your marketing team would like to make your CX more personalized, but has no idea where to start, Personyze is a great online tool that makes this task simple.

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Branding Brand Web Content Marketing 254

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Embrace Digital PR and SEO Strategies In today’s digital age, a strong online presence is crucial for any destination marketing campaign.

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Tourism Travel Marketing Local 78

5W PR

MARCH 21, 2025

Digital PR Tactics Online reputation management requires constant attention across multiple channels. A study by iGaming Business found that 78% of potential players research casino reviews before signing up, making positive digital presence essential. 5 average rating across review platforms.

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Case Study Measurement Reputation Study 78

The Proactive Report

JUNE 30, 2015

of UK and US agency and brand professionals put this at the top of their list. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content.

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Tools Strategy Content Marketing Measurement 100

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results.

Digital PR 88

Digital PR Company SEO Newspapers 88

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

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Digital PR Report Communications Crisis Management 78

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. If people are buying based on a message, something about that campaign was successful. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

5W PR

OCTOBER 21, 2024

Harnessing the Power of Word-of-Mouth Word-of-mouth marketing remains one of the most powerful tools in the hospitality industry. PR professionals develop effective social media strategies, monitor online conversations, and respond to guest inquiries promptly and professionally.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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Digital PR Print Construction Television 76

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

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Digital PR Tools Google Pitching 62

Buzzstream

NOVEMBER 21, 2024

This newsletter is an invaluable tool for inspiring and ideating. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. He also runs a successful digital PR course.

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Digital PR SEO Web Resources 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

5W PR

MARCH 29, 2025

Their PR team curates and amplifies the most compelling content, creating a virtuous cycle of organic promotion. Professional reviews and media coverage remain powerful PR tools when properly amplified. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

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Hotels How To Instagram Measurement 78

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

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Case Study Digital PR Study Tools 83

The Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. Hire an outside visual content agency. For more Digital PR updates and ideas follow me on Twitter.

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Training Video Digital PR Social Media 157

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Next, use sentiment analysis tools to gauge the overall sentiment of mentions.

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Strategy Marketing Crisis Communications Analytics 78

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

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Digital PR Travel Data SEO 87