Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency.

Infographics 78

Infographics Engineering Comparison Case Study 78

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. If you enjoy collaborating with others, PR is a great field to get into.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages. Use attractive images, infographics, and videos to captivate attention and make the message stand out.

Publicity 78

Publicity Strategy How To Marketing 78

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Optimise the content by using keywords and adding links.

Guidelines 88

Guidelines Infographics Writing Examples 88

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

PR Fuel

MARCH 19, 2021

Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. Call to Action.

Small Business 98

Small Business Writing Engineering Infographics 98

Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. But the agency decided not to do the expected because it wouldn’t move the needle.

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Rock the Status Quo

MAY 28, 2015

If you are a search engine optimization professional, you know this. Understanding Google Analytics – or at least how to ask for the right REPORTS to be pulled from it – can transform you from a writer or content developer to a big picture strategist who makes a huge impact on overall company/agency success.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

Public Relations Sydney

NOVEMBER 30, 2014

There are many websites and search engines you can use to obtain thousands of images just with the click of a button. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. A good tip is to take numerous photos to ensure you have a range to choose from. Do you have any of your own?

Banking 85

Banking How To eBook Infographics 85

Prohibition

SEPTEMBER 19, 2024

Enter SEO (Search Engine Optimisation). Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Search engines love rich media, and it’s proven to increase engagement rates. Just make sure to use descriptive, keyword-focused alt text for any visuals you include.

SEO 62

SEO Engineering B2C Writing 62

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Check out Pandora’s Genome Project podcast recommendation engine, along with searching Apple’s iTunes and the cast.market podcast directories.). It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Beyond PR

APRIL 13, 2018

While it’s free, it should be known that Google is an internet search engine. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”. For example, can you track infographic downloads and views via Google Alerts alone? Google Alerts is a typical example.

Media 73

Media Google Print Measurement 73

PR 20/20

JUNE 27, 2017

Thanks to your current rankings for inbound marketing agency, you can leverage this already-ranking content to boost your rankings for related keywords. So in this case, how could you link your page that is ranking for what is inbound marketing to a page about how to build an inbound marketing agency.).

SEO 60

SEO Engineering Blogging Infographics 60

Cision

AUGUST 26, 2015

Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. . — Steve Farnsworth (@Steveology) August 12, 2015. Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. It’s like shoveling coal into a furnace – if you stop shoveling, the engine stops running. Readers discover content via search engines when they need it. Small change, big impact.”.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). I was being put on a client account that was deemed a “flight risk.” List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

JANUARY 29, 2025

So you made this transition eventually into your own link building agency, your own digital PR agency. I, as some people have worked, I know a handful of other agency heads. He was like, can you tell me how I can start my own digital PR agency? So you’re seeing it through a different lens. at Links on Tap.

Pitching 62

Pitching Energy Journalism Newspapers 62

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. We’ve seen sponsored bloggers have an immediate impact on a brand’s search engine optimization numbers.

Consumer 48

Consumer Infographics SEO Blogging 48

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. This post is part of our Book Clubbin’ series, which recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Many agencies have trouble integrating this kind of reactive PR and newsjacking into their workflow. It is insane. So, why does she get content like this?

Digital PR 62

Digital PR Pitching Study Google 62

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40