Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. Without trust in a data management process and solution, the data-driven journey does not even begin. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption. Count shares.

Measurement 129

Measurement Analytics Tools Survey 129

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

FEBRUARY 2, 2021

Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools. Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence.

Company 150

Company Enterprise Measurement Social Media 150

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Eliott Maidenberg is managing director and partner at JIN , a digital influence and PR agency.

Communications 171

Communications Survey Enterprise Radio 171

Prowly

JANUARY 29, 2025

Especially good if you need both crisis monitoring and PR tools.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. an NGLCC-certified LGBT Business Enterprise.

Employee 202

Employee Community Leadership Enterprise 202

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). PowerPost’s software centralizes content to allow for streamlined collaboration, measurement, and publishing.

Facebook 0

Facebook Marketing Journalism Creativity 0

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 136

eBook Product Launch Software Internal 136

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Give our services a try.

Strategy 95

Strategy Marketing Measurement B2B 95

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 91

Software Pitching Measurement Enterprise 91

5W PR

MAY 24, 2023

For those of you who don’t know Clutch, they are an established platform in the heart of Washington, DC, committed to helping small, mid-market and enterprise businesses identify and connect with the service providers they need to achieve their goals. We couldn’t have done it without our amazing team!

Industry 88

Industry Enterprise Fashion Financial 88

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The AI industry recognises the need to develop enterprise-level solutions. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Looking for an agency partner that can both.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

JUNE 18, 2024

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. If they sold that product to an enterprise, chances are they will be dissatisfied. Marketing budgets are over-indexed on performance Measurement has long been the Achilles Heel of marketing.

B2B 164

B2B Government SMB Real Estate 164

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute?

Study 88

Study B2B Marketing Survey 88

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media International Internal 78

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Position company as the leader in IT Service Management & Enterprise Service Success. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Rock the Status Quo

FEBRUARY 9, 2015

How can you measure success of the long-form posts? You can also measure the number of clickthroughs to your website using the area of Google Analytics that shows referral link traffic – just be sure to include that link at the end of every the article, along with a disclaimer (if required by the company). Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 110

Industry Media Technology Employee 110

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. What are your goals?

Healthcare 77

Healthcare Publicity Reputation Nonprofit 77

ISEBOX

JANUARY 26, 2017

Surprisingly, not many enterprises do: Only five percent consider forking over the ransom, out of principle and based on doubt that the cybercriminal will actually live up to their word. In a typical scenario, a shyster hijacks your IT infrastructure and blocks access to applications and data until you cave in to their demands.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. The post Content Strategies in 2015: Make it Visual, Make it Mobile appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60