Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

Prohibition

JANUARY 28, 2021

We’re absolutely delighted to share the news that we have been selected as one of the Digital Enterprise TOP 100. At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use. You can find the full list of diverse businesses here.

Enterprise 62

Enterprise Agency Technology Creativity 62

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: New York City, New York. Hashtag: #PRWeekAwards. PR News Conferences. Dates/Locations: Varies.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The agency also saw clientsSOCi and SponsorUnited named to the Inc. The Digiday Technology Awards recognize the technology modernizing media and marketing. Digiday and Inc. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. Please share! Content Director: [link].

Communications 156

Communications Enterprise Retail B2B 156

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The stakes feel higher, and the race tougher, than at a more established enterprise. Unrealistic expectations.

Pitching 174

Pitching Enterprise Exercises Agency 174

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MARCH 24, 2021

However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4.

Ethics 178

Ethics Publicity Enterprise Groups 178

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Branding 196

Branding Brand Reddit B2B 196

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. But that wasn’t the case.

Facebook 0

Facebook Marketing Journalism Creativity 0

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Wadds Inc.

NOVEMBER 23, 2024

Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Every agency or communication team must break down its processes and apply an innovation model. However, the integrations have yet to bring the full benefit of either application to the enterprise.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. A Big Idea delivered in some agency conference room likely spawned these campaigns. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. As HubSpot’s first agency partner , we’ve been strong proponents of the platform’s functionality since day one. The key takeaways?

Enterprise 52

Enterprise Marketing Software Energy 52

Contently - Strategy

NOVEMBER 12, 2020

It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work. You need a content technology stack that’ll bring teams together across the company and allow them to create and distribute content on all the channels where your audience lives.

Branding 145

Branding Brand Healthcare Enterprise 145

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Flack's Revenge

JUNE 6, 2018

With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. They’re located in the British Mandate’s historical MINT Building built in 1937, adjacent to the Old City.

Media 168

Media Transportation Enterprise Course 168

PRSay

MAY 11, 2020

When my husband was offered a new job out of state a few years ago, I approached the head of my San Diego-based agency to share our new plans, half expecting her to wish me well and good luck. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more.

How To 167

How To Transportation Enterprise Meeting 167

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

International 146

International Internal Tools Software 146

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Study 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

Offleash

APRIL 10, 2020

We operate within a specialized community of entrepreneurs, executives, venture capitalists, reporters, analysts, influencers, and agency partners. As an agency, we’re also being mindful of our own employees and each other. Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years.

Crisis 111

Crisis Enterprise Community Employee 111

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are). Enter ABM . Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

JULY 12, 2024

The defense technology industry is at the cutting edge of innovation. Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy. In this context, public perception can be as critical as technological prowess.

Industry 78

Industry Government Technology Ethics 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 140

Analysis Tools SMB Software 140

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

Privacy 120

Privacy Film Technology Enterprise 120