The Resolution Blog

JANUARY 11, 2016

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it. Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics.

Agency 120

Agency How To Exercises Pitching 120

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Ronn Torossian

NOVEMBER 4, 2019

It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. As with any other project, success in a digital marketing campaign can take some time to gain traction and show results.

Exercises 199

Exercises Marketing Consumer Agency 199

Ronn Torossian

DECEMBER 16, 2019

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

Exercises 195

Exercises Company Crisis Agency 195

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

5W PR

MARCH 17, 2025

Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness. The post Proactive Cybersecurity: Building Your Defense Before Crisis Strikes appeared first on Public Relations Blog | 5W PR Agency | PR Firm. million compared to slower responses.

Crisis 78

Crisis System Analytics Analysis 78

Solo PR Pro

FEBRUARY 20, 2024

Below are three strategies that can help you make the transition from agency to solo: Clear Communication : Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 95

Agency Exercises Strategy Internal 95

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Melissa Agnes

OCTOBER 10, 2014

having a blast putting City officials through a simulated earthquake exercise. Welcome to this week’s #CrisisRoundup! This week, I was in L.A. As you can imagine, it was an amazing experience to be surrounded with such inspiring people doing important work.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

PRSay

MARCH 25, 2025

PRsay spoke with Sparrer, a PRSA member and principal and co-founder of San Francisco-based agency Bospar , about the inspiration behind Game Face, the importance of introducing PR to the next generation and how storytelling can make the profession more accessible. She learns firsthand how PR professionals overcome challenges.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. The exercise of working — actively writing, thinking, trying things out — can trigger the right connections, eventually bringing you to the right path. Jump-start the light bulb.

Creativity 174

Creativity Exercises Survey Writing 174

5W PR

MARCH 5, 2025

The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Cision

AUGUST 30, 2016

Heck, bust this thing out and use it as a team-building exercise. Having spent most of her 20-plus year career agency side, Carol Klimas has worked on everything from a Papal visit to angry protesters. One day this will not be a drill. Share it! . They love knowing their business is prepped and ready for anything.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. The post Managing Online Crises: A Strategic Guide for Modern Organizations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

Shift Communications

DECEMBER 1, 2014

One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. Once you’ve done the forced brevity exercise to clarify your mission, take your single tweet around to your team and ask them if that’s the reason they get out of bed in the morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

5W PR

FEBRUARY 28, 2025

The post Managing Pr For International Defense Tech Contracts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Companies that master these elements position themselves for success in the global defense market.

Internal 78

Internal International Crisis Management Technology 78

Offleash

DECEMBER 11, 2017

A lot, actually, as we’ve learned during our agency’s renaming exercise. It’s equally a branding exercise and an emotional one, like naming a child. The name served us well for a long time and I’m proud that we grew into the successful agency we are today. That’s why we are now Offleash , an agency unbound by convention.

Agency 68

Agency Exercises Employee Company 68

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe.

Leadership 164

Leadership Blogging Storytelling SEO 164

5W PR

NOVEMBER 7, 2024

Beyond nutrition plans and exercise regimens, GLP-1 medications are sought after for their effectiveness in managing weight loss, often as part of an integrated lifestyle plan.

Communications 78

Communications Education Storytelling Consumer 78

Shift Communications

DECEMBER 9, 2014

To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

Ishmael's Corner

DECEMBER 1, 2020

Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House.

Storytelling 146

Storytelling Exercises Communications Publicity 146

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

APRIL 9, 2021

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer.

Pitching 167

Pitching Travel Journalism Exercises 167

Sword and the Script

JULY 23, 2024

click the image for higher resolution) Professional development for PR teams Years ago, I worked for a PR agency that would gather the team – say 10-15 PR people – for a monthly meeting. It’s a useful idea for in-house teams or agencies – or better still a combination of client and agency. >>>

Pitching 195

Pitching Analysis Report Survey 195

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs. Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. The more you exercise those creative muscles, the stronger they become.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245