5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm. million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency International Internal 205

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Interviews 101

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. 9 at PRSA’s 2017 International Conference in Boston.

Financial 148

Financial Employee Leadership Training 148

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison B2C International 136

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Candidly having been in the trenches in-house and on the agency side – good luck with that! This is an age-old problem for marketing.

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? The Cision Blog. ” Learn to play here. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 183

How To Employee Survey Exercises 183

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. The agency specializes in media and influencer relations for clients across a variety of consumer industries. Hybrid models demonstrate trust. Trust is essential in any relationship. Illustration credit: piscine ].

Employee 148

Employee Exercises Study Meeting 148

Stephen Waddington

MAY 9, 2020

Adapting to new markets This is an interesting area in which some organisations have shown strong leadership. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. The Bigger Picture is a photographic and video agency in the North East of England.

Brand 157

Brand Branding Travel Crisis 157

PRSay

JULY 5, 2023

After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise. The topic of our exercise: an airplane has gone off the runway and caught fire. I suppose the saying that “Life imitates art” is fitting.

Exercises 88

Exercises Public Affairs Conference Education 88

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 99

Survey Marketing Exercises Study 99

Prohibition

JULY 7, 2022

The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. LinkedIn engagement soars.

Instagram 118

Instagram Twitter Video Facebook 118

PRSay

OCTOBER 6, 2022

More than 20 years after I started my business, I decided to incorporate exercise into my life. At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I had to learn all these skills while I serviced my clients.

System 158

System Exercises Groups Training 158

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I wasn’t sure I mustered the same level of skill as my esteemed agency peers. The real answer: to further your leadership ability. We did it on typewriters in my day.

Ethics 97

Ethics Radio Education Exercises 97

PRSay

SEPTEMBER 14, 2017

Independent practitioner, corporate spokesperson, agency account executive. I would propose an alternative: Exercise bravery in silence. Entertainment, technology, manufacturing, nonprofit. New professional, mid-level manager, senior practitioner. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Shift Communications

NOVEMBER 5, 2015

Anyone familiar with SHIFT or our blog has likely heard us talk about our Core Principles, The SHIFT 7 , and how they shape the decisions we make as an agency. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. Let bygones be bygones. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

Shift Communications

NOVEMBER 5, 2015

Anyone familiar with SHIFT or our blog has likely heard us talk about our Core Principles, The SHIFT 7 , and how they shape the decisions we make as an agency. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. Let bygones be bygones. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

Shift Communications

NOVEMBER 5, 2015

Anyone familiar with SHIFT or our blog has likely heard us talk about our Core Principles, The SHIFT 7 , and how they shape the decisions we make as an agency. So if you are finding yourselves at a crossroads in your growth and as a leadership team, get together face to face. Let bygones be bygones. Show mutual respect.

Construction 60

Construction Exercises Leadership Agency 60

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Exercises 120

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. Can your agency bring big ideas and execute? They write quality posts. They do this consistently. Give our services a try. Talk to Us !

Study 88

Study B2B Marketing Survey 88

PRSay

AUGUST 14, 2019

When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. How did your time in the Marine Corps prepare you for agency and corporate life? And all those things come into play at an agency. We ran a base newspaper. There was a radio station.

International 68

International Internal Conference Public Affairs 68

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 115

Survey Report Media B2B 115

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. Can your agency bring big ideas and execute them? They wanted the white paper. This post assumes you’ve figured that out.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating. We owe it to them.

Ethics 106

Ethics Data Training Agency 106

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. her background includes work for a wide range of non-profit organizations, trade associations and government agencies. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 90

Strategy Analysis Small Business Measurement 90

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Creativity Industry 81