5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

MARCH 5, 2025

The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

5W PR

FEBRUARY 28, 2025

Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. The post Managing Pr For International Defense Tech Contracts appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Internal 78

Internal International Crisis Management Technology 78

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Exercises Technology 78

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Retail Tourism 92

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. The post Managing Online Crises: A Strategic Guide for Modern Organizations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Shift Communications

DECEMBER 1, 2014

You know what your purpose is and you know what the outcome should look like, so now you have to pick what methods you’re going to use to reach those goals and how you’ll measure your progress to them. Here’s the challenge you’ll face as a communicator: most often, companies have none of this defined clearly.

Strategy 157

Strategy Airlines Exercises Corporate 157

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Analyze the data gathered from this monitoring exercise. Set measurable goals that align with the overall business goals. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C International 136

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Keep in mind the agency and individual awards as well. These are two terrific ways to showcase an agency or an individual’s career progress.

B2B 168

B2B Video Exercises Infographics 168

Shift Communications

OCTOBER 14, 2016

, executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. 23% said measurement / ROI. The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. 37% said cutting through the noise.

Publicity 175

Publicity Survey Pitching Creativity 175

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Planning, creativity and measurement lies at the heart of campaigns. Measurement and demonstrating value – 73% of respondents cited measurement and demonstrating return on investment as important. 60% of respondents ranked is as important.

Publicity 111

Publicity Survey Measurement Community 111

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. ” I also checked in with Phil Barry of SeeDepth , a comprehensive PR analytics platform that measures ROI.

Measurement 120

Measurement Exercises Interviews Tools 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Pop Culture/Creativity Blogs. The Wrike Blog. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. PR measurement. PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. The post Wuhan coronavirus: Trends and considerations for communicating during public health threats appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

Trends 127

Trends Publicity Communications Tourism 127

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JULY 15, 2020

Measuring Media Kit Success. it can exercise some control over who chooses to write about and how they portray the brand. . • Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Looking for an agency partner that can both. Probably not.

Blogging 127

Blogging Survey B2B Analysis 127

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Since that point, the health of the business-to-business market has been mixed.

Government 151

Government Crisis Energy Community 151

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach.

Advertising 78

Advertising Advertising Exercises Measurement 78

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

The Resolution Blog

JUNE 21, 2015

I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies. And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise.

Google 120

Google SEO Case Study Exercises 120

Shift Communications

JUNE 7, 2017

We have established a measurable goal. Three form submissions (let’s assume that each one equals a real sale for the sake of this exercise) every month. Have you established measurable goals? So now we identify how many clicks we’d need on the contact form to result in three form submissions. Jonathan Litwack.

Engineering 92

Engineering Measurement Exercises Blogging 92

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

5W PR

MARCH 2, 2020

This was defined as “providing accurate measurement to the business, scaling across the organization.”. With the changing demographic and growing influence of younger generations, departments within companies will need to exercise more collaboration and communication. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute?

Study 88

Study B2B Marketing Survey 88

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. What would you do differently; what suggestions would you make? This is when award-winning programs are born.

Analysis 94

Analysis Conference Data Exercises 94

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. Why is it being done?

Strategy 90

Strategy Analysis Small Business Measurement 90

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202