The Resolution Blog

JANUARY 11, 2016

Everyone wants Jane on their accounts, she’s the only one who knows Twitter, likewise, we must bring her to the best of the pitches, no one else knows it like she does. The agency you say? Once those matrices have turned green keep inviting people in the agency to keep learning by suggesting new topics.

Agency 120

Agency How To Exercises Pitching 120

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 175

Publicity Survey Pitching Creativity 175

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. The more you exercise those creative muscles, the stronger they become.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem.

Reputation 177

Reputation Measurement Exercises Pitching 177

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. Today, I’d like to discuss in-house versus agency life. Victoria: Yeah. It’s crazy.

Digital PR 71

Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere. Don’t listen in on their pitches. Let them find their feet with pitching.

Training 120

Training Pitching Exercises Creativity 120

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Pitch your content to industry publications to ensure the right people see your message. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 190

B2B Company Marketing SEO 190

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more.

Writing 120

Writing Exercises System Interviews 120

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. The good news (if there was any) for Peloton’s ad agency, Mekanism, was that their ad generated more than 878.3k

Marketing 107

Marketing Exercises YouTube Consumer 107

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 146

Case Study Study Company B2B 146

Bad Pitch Blog

AUGUST 17, 2010

To be honest, I want Bad Pitch to be more of a community.we Some work at an agency, some are in-house, and some work in public affairs. Maybe I''ll try drafting a press release while sitting on the exercise ball. learn from each other and we (Richard and Kevin) should do stuff like this more often. Tory rocks. Here''s her post.

Pitching 56

Pitching Report Public Affairs Exercises 56

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. By Josh Madrid, Intern.

Exercises 69

Exercises Pitching Storytelling Internal 69

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost.

B2B 60

B2B Pitching Survey Journalism 60

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud. Briggs Brady. Account Coordinator.

Writing 83

Writing Exercises Pitching Blogging 83

Flack's Revenge

DECEMBER 14, 2016

Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. Coverage in various categories (type of media or blog, quality of placement). Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). He suggested looking at Domo , Beckon , and SiSense.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Branding 80

Branding Brand B2B Exercises 80

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Not surprisingly this app was created for college students, but PR people love social media as much as anyone (maybe more since it is actually part of our job description to master the platforms for agency and client work.) At the very least, it’s a fun and enlightening exercise.

Tools 168

Tools Pinterest Exercises Social Media 168

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. If you want to generate more coverage for your client, pitch less.

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

JANUARY 2, 2018

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute?

eBook 76

eBook Exercises Employee SEO 76

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Rewrite pitches for clarity and relevance. Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

JUNE 25, 2018

Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? When done consistently through a client engagement, this exercise can push teams beyond “the usual” and removes frustrations that can fester after a client continuously declines opportunities.

Analysis 94

Analysis Conference Data Exercises 94

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. I’m open to pitches on these, but please read this first.

B2B 148

B2B Marketing Survey Software 148

Shift Communications

DECEMBER 17, 2015

It’s also safe to say that the average B2B or B2C client doesn’t have this credibility and trying to manufacture it in a pitch is a lethal risk to not only the client but to the agency behind the email. The reputational risk for the PR agency and the client far exceeds the benefit of possibly being quoted in an article.

Exercises 60

Exercises B2C Report Pitching 60

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78