ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency International Internal 205

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

Shift Communications

DECEMBER 1, 2014

One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. Once you’ve done the forced brevity exercise to clarify your mission, take your single tweet around to your team and ask them if that’s the reason they get out of bed in the morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

5W PR

AUGUST 2, 2023

But advancements in sleep technology can make a difference. This type of sleep technology monitors factors like sleep duration, sleep quality, and sleep stages. These sleep technology devices can help individuals relax, drown out background noise, and improve overall sleep quality.

Technology 78

Technology System Exercises Data 78

5W PR

MARCH 5, 2025

The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. In the shift from home working, we’ve overlaid a load of process and technology to make up for the lack of direct interaction. I miss boundaries. It works but it is exhausting.

Energy 177

Energy Survey Exercises Creativity 177

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Hybrid models demonstrate trust.

Employee 148

Employee Exercises Study Meeting 148

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives.

Ethics 78

Ethics Technology Crisis Management Exercises 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? This is a significant power that has real resonance with PR agencies. One thing to contemplate with regard to client/agency incomplete contracts is who gets the power to make the future decisions.

Publicity 120

Publicity Product Launch Construction Exercises 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. That’s a goal we can all get behind. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. Technology is making headway to address challenges around food insecurity. Technological developments are a crucial factor in bringing about a holistic approach to health.

Exercises 88

Exercises Technology Government System 88

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Can your agency bring big ideas and execute?

Branding 80

Branding Brand B2B Exercises 80

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) In the case of a lawyer, you pay for their time. In PR it’s the same. Now, don’t mistake me. instead of another tactic?

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. c) marketing technology ( martech ) platform experience – 18%. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 99

Survey Marketing Exercises Study 99

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. This exercise is no different with 94% of respondents citing is as important. If your agency doesn’t offer images or video you’re missing out. My own agency Ketchum is firmly among the organisations helping to define the future.

Publicity 111

Publicity Survey Measurement Community 111

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. Independent practitioner, corporate spokesperson, agency account executive. I would propose an alternative: Exercise bravery in silence. New professional, mid-level manager, senior practitioner. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. it can exercise some control over who chooses to write about and how they portray the brand. When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Since that point, the health of the business-to-business market has been mixed.

Government 151

Government Crisis Energy Community 151

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. My internship experience at The Hoffman Agency is one I will hold onto and look back on because it made me feel welcomed.

Exercises 69

Exercises Pitching Storytelling International 69

5W PR

APRIL 30, 2023

To honor Mental Health Awareness Month 2023, a fitness brand can promote exercise benefits. Likewise, a technology company and a mental health organization can raise awareness and reduce stigma through a mental health awareness campaign. A food brand could highlight the significance of healthy eating for mental wellness.

Marketing 88

Marketing Resources Exercises Education 88

5W PR

MARCH 2, 2020

The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). With the changing demographic and growing influence of younger generations, departments within companies will need to exercise more collaboration and communication. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

JANUARY 2, 2018

They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 76

eBook Exercises Employee SEO 76

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Read the full interview below! What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

JUNE 7, 2017

Three form submissions (let’s assume that each one equals a real sale for the sake of this exercise) every month. VP of Marketing Technology, NATIONAL. The post Choosing The Right Key Performance Indicators appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Jonathan Litwack.

Engineering 92

Engineering Measurement Exercises Blogging 92

ISEBOX

DECEMBER 14, 2016

But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” Still, we all know how pharma tends to move at a glacial pace when it comes to innovative technology, and mHealth certainly does fall within that category. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I wasn’t sure I mustered the same level of skill as my esteemed agency peers. We did it on typewriters in my day. What is that you ask? What was I thinking?

Ethics 97

Ethics Radio Education Exercises 97