Shift Communications

DECEMBER 1, 2014

No reporter or influencer wants to write about or talk about something that’s uninspiring. One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. How do you achieve this kind of clarity? Christopher S. Vice President, Marketing Technology.

Strategy 157

Strategy Airlines Exercises Corporate 157

Ishmael's Corner

AUGUST 24, 2014

Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Keep in mind the agency and individual awards as well. These are two terrific ways to showcase an agency or an individual’s career progress. Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct.

B2B 168

B2B Video Exercises Infographics 168

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. Now set some realistic (and “reach”) PR goals.

Exercises 136

Exercises Comparison B2C Internal 136

PRSay

JUNE 7, 2023

Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Also, never forget how to apologize, course correct and revise. Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. I used to work from home so that I could concentrate on projects such as planning and writing. Lockdown has been a huge experiment in our relationship between life and work.

Energy 177

Energy Survey Exercises Creativity 177

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study International Internal 120

PRSay

APRIL 11, 2018

I spent about a month assembling my presentation binder, writing talking points and rehearsing. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. Preparing for my Panel Presentation grounded me the most in the RPIE planning process.

Exercises 113

Exercises Corporate Ethics Study 113

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate.

International 120

International Internal Exercises Ethics 120

Cision

APRIL 13, 2015

Now they’re going to think about diet, exercise and all the things you’ve been talking about. They do this by writing about and talking about that health crisis immediately, but they established their credibility by talking about those issues early on.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Writing is a core public relations skill. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. This exercise is no different with 94% of respondents citing is as important.

Publicity 111

Publicity Survey Measurement Community 111

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. I had to learn all these skills while I serviced my clients.

System 158

System Exercises Groups Training 158

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. And, when they do, it’s a signal that you did a great job writing your subject line. Jude’s Walk/Run. They’re like, ‘I love your headlines.

Pitching 126

Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Because we can all improve our writing. Now that you have all kinds of wonderful topics to write about, if you need some help coming up with catchy names, you can always feed those topics into this tool from Hubspot. At the very least, it’s a fun and enlightening exercise. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house? Victoria: Yeah. So thank you so much for having me. It’s crazy.

Digital PR 71

Digital PR SEO Agency Pitching 71

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time. The impact on labour is clear.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Why clients hire agencies, consultants and freelancers: an extra pair of hands. It takes an average of 4 hours to write in 2022.

B2B 148

B2B Marketing Survey Software 148

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. 1) How long does it take to write a blog post? Can you write some short ones? They do this consistently.

Study 88

Study B2B Marketing Survey 88

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Branding 80

Branding Brand B2B Exercises 80

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”. Axcient was born.

Content Marketing 114

Content Marketing Mobile Google Web 114

The Resolution Blog

JUNE 21, 2015

I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies. And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise.

Google 120

Google SEO Case Study Exercises 120

Prohibition

JULY 7, 2022

The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool.

Instagram 118

Instagram Twitter Video Facebook 118

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Content marketing involves much more than just writing blogs. Podcasts are very popular, since they are easy to create and people can listen to them while commuting, exercising or doing household chores. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

PR Conversations

OCTOBER 19, 2014

Toni decided to engage in what he calls the onanistic, narcissistic, navel-gazing exercise of consigning my musings to paper for two main purposes: to delay senile dementia, and to be of support and assistance to others. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62