PRSay

JUNE 24, 2024

Half of respondents say insufficient financial and personnel resources are their biggest challenges. Most respondents agree that the best way to increase PR’s value is to produce measurable results. At agencies, the average salary is $90,000, while at brands, the average PR position pays $110,000.

Study 152

Study Survey Pitching Resources 152

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 187

Trends Video B2C Measurement 187

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 137

Measurement B2B Google Financial 137

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

5W PR

MAY 16, 2024

The financial sector is undergoing a seismic shift. Towering brick-and-mortar branches symbolized financial permanence, while friendly tellers fostered a sense of trust. PR efforts reinforced this image, highlighting personalized service, financial expertise, and a commitment to safeguarding customer assets.

Banking 78

Banking Financial Privacy Mobile 78

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Financial 101

Financial Government Writing LinkedIn 101

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

AUGUST 9, 2024

This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes. Another important aspect of successful influencer relationships is tracking the performance of influencer campaigns to measure ROI and identify areas for improvement.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. The PRCA has launched an Innovation Forum and published a paper on Share of Search.

Industry 181

Industry Measurement Financial Conference 181

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

Strategy 78

Strategy Privacy Financial Guidelines 78

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity. The magic formula?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. In my case, it was as a PR writer of thought leadership articles.

Banking 174

Banking Leadership Government Measurement 174

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business and financial benefits.

Reputation 78

Reputation Financial Employee Survey 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

5W PR

JUNE 13, 2024

It ranges from financial records to intellectual property. Transparency as a cornerstone Cyber tech companies must navigate the challenge of showcasing their advanced security measures effectively. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

Industry 78

Industry Banking Interviews Reputation 78

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Introduce overview reporting PR Measurement shouldn’t end with the campaign report.

How To 120

How To Measurement Financial Report 120

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Demonstrable relevant experience. Personal dynamism and salesmanship.

Agency 224

Agency Creativity Resources Measurement 224

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

MAY 30, 2023

A recent study, jointly conducted by our firms, BRANDthrō and The Axis Agency, uncovered current views on diversity and multiculturalism among 180 millennials. BRANDthrō uses data science to score and measure emotion. Armando Azarloza is the CEO and co-founder of The Axis Agency, an award-winning U.S.

Data 107

Data Marketing Survey Consumer 107

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

MAY 24, 2023

Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today!

Industry 88

Industry Enterprise Fashion Financial 88

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

APRIL 11, 2020

The PRCA has created a taskforce of 50+ advisors to help members manage their agencies and organisations through the COVID-19 crisis. They continue to lobby for measures for those operating as limited companies. The CIPR’s charitable benevolent fund iProvision is providing financial assistance to members.

Crisis 148

Crisis Industry Government Crisis Communications 148

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. This is my own area of doctoral research.

Report 116

Report Publicity Study Analysis 116

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Crisis Employee 199

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 137

Tools Publicity Measurement SEO 137

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. My approach led to multiple award wins and increased a past agency revenue by 85%. An ebook on the digital future of public relations. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120