5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Shift Communications

DECEMBER 9, 2014

For that, we’ll turn to our stalwart, Google Analytics. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. First and foremost, let’s understand if we’re even reaching new audiences. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com. An email template to ask for Google Analytics access.

Analytics 137

Analytics Google SEO Data 137

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Build relationships before you need them, create compelling content worth covering, and measure what matters.

Strategy 78

Strategy Case Study Pitching Measurement 78

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term? Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. And here's why: Online presence meaning for agencies. Which means not only should you have a social media account on your target audience's preferred network.

SEO 104

SEO Analytics Tools Google 104

5W PR

MARCH 25, 2025

Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches. ” Tools like Google Keyword Planner help identify high-value local search terms. Studios with complete profiles see 7x more clicks to their websites.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

MARCH 29, 2025

Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. 5 Ways to Reimagine The Press Release.

Communications 225

Communications Marketing Radio Airlines 225

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

FEBRUARY 14, 2025

Focus on channels where your stakeholders already engage: Company website (crisis banner) Email list Social media accounts Google Business Profile Local media contacts Create message templates for different scenarios, but customize them for each situation.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

Video 117

Video Measurement Communications How To 117

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. Demonstrable relevant experience.

Creativity 224

Creativity Agency Resources Measurement 224

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. It’s also what Google Analytics can tell you. How can you do this? Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In Google Analytics, three metrics hint at understanding. Site search usage. How often is site search used?

Analytics 60

Analytics Google Measurement How To 60

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Identify relevant keywords and phrases that potential players are searching for.

Video 78

Video Trends Marketing Advertising 78

5W PR

JANUARY 31, 2025

Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. Measuring Emotional Impact While emotional responses can seem intangible, their effects are measurable.

Storytelling 78

Storytelling Branding Brand Sports 78

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Digital PR Growth 1.

Digital PR 71

Digital PR Branding Brand SEO 71

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

FEBRUARY 5, 2025

Measuring Success and Scaling Impact Track metrics that matter for your business goals. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels. Start small, measure what works, and scale your successful efforts.

Branding 78

Branding Brand Media Journalism 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. That’s what earned media offers – within limits – and that’s what we at most PR agencies still deliver. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. These are all great places to begin.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

Agility PR Solutions

MAY 31, 2020

Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result.

Agency 78

Agency Google Study Measurement 78

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? That’s why all devices must be secure and security measures clearly communicated and enforced. But Google rewards fresh, relevant content. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221