Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner.

Brand 208

Brand Branding How To SEO 208

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. To see how well this works in real life, Google “PR metrics.” You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it.

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Online BASIC U.S. State BASIC U.S.

Analytics 104

Analytics SEO Engineering Financial 104

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

MAY 26, 2016

Often this means sitting down and writing, designing, or recording. Sometimes it means consulting with an agency or freelancer. The key players here are going to be Google Analytics and a third-party social media monitoring tool. After you’ve done your brainstorming, it’s time to get creating. Data-Driven Insight.

Analytics 200

Analytics Energy Google Customer Service 200

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. Agencies could teach graphic design to small businesses or students. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Brand Branding 62

Buzzstream

DECEMBER 30, 2024

For example, when Squid Game was trending, digital PR agency Rise at Seven pitched a story about how their client saw a rise in shoe sales for a type of shoe popularized by the shows participants. I can do this with a simple Google News search. In the below, I Googled, wisconsin snow. Lets look at an example.

Pitching 62

Pitching Trends Google Data 62

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? It’s simple to create your own blog editorial calendar on a spreadsheet in Excel or Google Docs, but there’s really no need. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. Format : Google Docs spreadsheet. . Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Some are bad – causing Google or other search engines to penalize content. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Content creation can be one of the hardest things to plan when you first begin blogging.

Blogging 161

Blogging How To SEO Analytics 161

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Cision

JULY 13, 2017

Many times I have to Google the brand and try to find them when no links are in the pitch. I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. And, please send links to the brand’s page.

Pitching 233

Pitching How To Real Estate Twitter 233

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. It turns out that fewer than 10 percent of posts fell into the Agency-centric bucket.

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Integration with Google Analytics for referrals. Did you know?

Technology 173

Technology Publicity Software Pitching 173

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 153

Mobile SEO Web Training 153

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency International Internal Storytelling 68

Deirdre Breakenridge

FEBRUARY 5, 2015

He’s a sought after professional speaker with big name clients like Google and Walmart. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Mitch says Twist Image manages three brands: Twist Image: The digital marketing agency. So when I speak, it’s an engine of revenue.

Engineering 150

Engineering Writing Corporate Brand 150

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Digiday : 79. Talk to Us !

Google 156

Google Banking Engineering Web 156

5W PR

FEBRUARY 4, 2025

Take time to understand their typical story angles, writing style, and the types of sources they regularly feature. But don’t stop at the surface level – set up Google Alerts for their bylines and engage thoughtfully with their work over time.

Media 78

Media Crisis Pitching Twitter 78

Contently - Strategy

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Google is overloaded with thousands of results for every profitable keyword, and each one says the same thing. It’s crucial to write for your readers first, however.

SEO 139

SEO Strategy Brand Branding 139

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services. Alice: Yeah, sure. Vince: Yeah.

Strategy 62

Strategy SEO Pitching Banking 62

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads.

Writing 60

Writing eBook Policies Google 60

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills.

Google 120

Google Analytics SEO Comparison 120

Buzzstream

APRIL 2, 2025

” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Brand mentions in reputable publications, even without links, are valuable signals to Google and audiences. Jane: Yeah, so although we are calling it digital pr, a lot of agencies are basically saying they’re doing digital pr.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. I was working for a small DC-based tech agency that had ridden the dot-com trend. Burrelles was founded in 1888.

Print 158

Print Newspapers Google B2B 158

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. So thats an excellent trade.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 179

Survey Software B2B Pitching 179