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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Mullick is a partner at an L.A. Struck by Caine’s inventiveness, he decided to make a video about the arcade.

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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Your crisis management software needs to act as an early warning system for the crisis team, scanning everything from news sites to that one Reddit thread that could blow up in your face. They simmer first, showing warning signs a day or two before things get hot. Especially good if you need both crisis monitoring and PR tools.

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Should You Avoid These Sites If You Want to Show Up in AI?

Buzzstream

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. AI is driving SEOs crazy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data.

SEO 62
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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Like you have to be pitching your stuff.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. Internal comms demand more focus. “62% In-house vs. agency.

Survey 82
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".