Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. 47] appeared first on Sword and the Script.

Software 182

Software Marketing Leadership B2B 182

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

Internal 148

Internal International Tools Software 148

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. This can provide experience before pursuing a larger agency role. Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. Think beyond PR firms. Optimize and proofread.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. From our CEO to our interns, SHIFTers are genuinely service-oriented people. And we’re not.

Agency 146

Agency Pitching Training Meeting 146

Bianchi Biz Blog

OCTOBER 17, 2024

With electronics and software having become a part of every industry sector and aspect of our modern life, vehicles are no exception, with today’s cars and trucks often considered by some as “smartphones on wheels.” Those interested in exhibiting should visit: [link]. Competition for media attention at CES is intense.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. On a daily basis, we are connected to Slack, e-mails, and texts to our team.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here. Talk to Us !

Software 121

Software Analysis Data Technology 121

5W PR

FEBRUARY 24, 2025

According to Gartner, organizations using specialized crisis management software show 30% improved response times. The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. 100 million internal comms platform.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!)

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost.

Technology 246

Technology Company Banking Education 246

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. It’s no surprise that most ad and marketing agencies start by talking to customers because some of the best ideas can emerge from customer and market research. Other resources may be internal. Prioritize your targets.

Strategy 265

Strategy How To Resources Employee 265

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest. Ideally, it helps them up their game without excessive fee impact.

Software 156

Software Tools Technology Interviews 156

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. And now onward with this month’s PR tech sum 1.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

MAY 21, 2024

There’s headcount pressure so they can’t hire internally. Unless they’ve already bought this magical software that will solve all marketing problems, they aren’t likely to get it this year. Paid media spending is a sugar-high The breakout suggests to me that CMOs don’t have the staffing or tools to carry out their mandate.

Agency 112

Agency Survey B2B Media 112

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

5W PR

MARCH 23, 2018

Voice recognition software has also significantly improved – therefore, SEO strategy will need to shift to stay aligned with how users are searching for content. Understanding user intent and having proper internal linking strategy to make sure pages contain all relevant information will be more important than ever.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Audit your internal staffing needs. Reconsider the weekly agency status meeting. Maybe standing desks? Or no desks at all!

Meeting 136

Meeting Software Product Launch Agency 136

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Shift Communications

SEPTEMBER 12, 2014

At some point during your first year working at an agency, something will “click” and you’ll know you’ve finally hit your stride. Play around with new features rolled out on your software platforms and social media networks. Your agency probably has an internal calendar of local events. Never stop experimenting.

Agency 136

Agency Software Industry Local 136

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Case in point?

SEO 165

SEO Content Marketing Marketing Software 165

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 136

eBook Product Launch Software Internal 136

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 72

Agency Software Enterprise Marketing 72

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 129

Technology Publicity Software Print 129

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. Mark Weiner has joined Cognito , a marketing agency.

Software 124

Software Technology Advertising Advertising 124