ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Understand and manage deadlines.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. And we’ll always spare clients the back-and-forth when negotiating for an interview or story.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Name : Jeff Wilson, APR. Location : Richmond, Va. Number of years as a PRSA member : 16.

Meeting 157

Meeting Leadership Community System 157

ReimaginePR

NOVEMBER 1, 2020

While you’re here, why not check out our other how to use Zoom articles, including one on Zoom Interview Tips and another on Using Zoom Meetings to Host Panel Discussions. The post How to Work Zoom appeared first on ReimaginePr.com.

How To 317

How To Video Interviews Meeting 317

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

But even if they don’t, these meetings are important. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Below are a few things we should keep in mind when staffing an interview: Kick things off. People run late to meetings. Be personable. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. This means sitting in on a lot of meetings, listening for needs and opportunities. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. What are your main focuses as an AD? No one day is alike.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the startup have internal support for the PR agency? Do you have a real story?

Agency 149

Agency Internal International Course 149

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. But by the next meeting, the cast of characters has changed without notice. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. This includes continuing PRSSA’s success on campus at the foundation level, but — even more important — making PRSA membership, Accreditation and engagement much more commonplace in every company, agency and association. Name : Ray Day.

Meeting 148

Meeting Leadership Interviews Reputation 148

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. An outside agency will bring the benefits of objectivity and experience, but it won’t know the company’s DNA. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. 25 years ago workflow in an agency was defined by media relations. The first agency that I worked for was A Plus in Slough, UK. Here’s another 21 things that defined PR agency life in the early nineties. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. This blogpost was co-authored by Heidi Sullivan. Learn more about PR measurement and Attribution at AirPR.com.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Once ‘matched’ a chat will open and you can work together to set up that interview. Scheduling meetings can be a nightmare when juggling multiple schedules. In the fast-paced climate of a PR agency, to-do lists are essential. Mention makes media monitoring so much easier.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be sure to schedule meetings with attention to detail. Today most media tours aren’t exactly like that.

Media 207

Media Meeting Interviews Film 207

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Read the whole story on how Cision meets the NALA’s needs!

Software 120

Software Agency Case Study Television 120

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Speaking opportunities are more than just getting a leader on a stage.

Leadership 295

Leadership Industry Conference Trade Shows 295

PRSay

NOVEMBER 12, 2020

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. The topic was CTV, and the meeting was well attended, with 100+ listeners and even a few media dropping in.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Attend and facilitate media interviews; network with reporters and editors. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

NOVEMBER 12, 2024

Seek out customer feedback through surveys, interviews, and social media monitoring. Use Involve customers in the product development process to create solutions that truly meet their needs.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

The Hoffman Agency

MARCH 31, 2025

I learned to fall in love with meeting people, finding out about the various jobs and industries they worked in and talking to anyone willing to give me advice. I discovered the narrative that I would bring to my interviews with public relations agencies, and it was there all along.

Agency 36

Agency Interviews Local Internal 36

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Remote voice and video communication are critical to PR work, from client meetings to media interviews. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive. Nimble coverage is crucial.

Skype 199

Skype Media Interviews Advertising 199

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies.

Interviews 115

Interviews Agency Industry Measurement 115

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Bianchi Biz Blog

OCTOBER 9, 2023

In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations. That works both ways.

Transportation 100

Transportation Meeting Newspapers Media 100