ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Agency Consumer Film 59

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I’ve “covered” book releases, product launches, and restaurant openings. Interview each other or trade posts. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. It also means that any promised executive interview must go off without a hitch. On the PR agency side, it’s important to set the client’s expectations.

Pitching 189

Pitching How To Media Interviews 189

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Agency Consumer Film 52

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much. It was a good opportunity for agency and client learnings, however. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

Polaris

DECEMBER 10, 2014

(If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Bad timing.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: PR only works when you have news. A robust PR program doesn’t live in a vacuum.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show.

Automotive 100

Automotive Mobile Interviews Resources 100

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events.

Product Launch 78

Product Launch Community Consumer Interviews 78

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape. Looking for an experiential marketing agency?

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. “But we’re already registered! We have exhibit plans in the making!” you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. They were about the same product launch, and JotForm used them side-by-side with the same budget.

Marketing 103

Marketing Video Product Launch YouTube 103

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! High-resolution pictures of your products and key people. Interviews. Stop wasting your time with press releases and start crafting a story from the heart. Media Kits Are a Must-have. Your kit should include: A high-quality video. Media release.

Reputation 120

Reputation Brand Branding Product Launch 120

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. 9 Reasons Our PR Agency May Not Respond to Your RFP. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. So, here are some of my top tips for working with business press.

Print 60

Print Product Launch Fashion Report 60

PR in High Definition

AUGUST 28, 2024

Make sure your messaging is consistent across all PR channels, whether it’s through press releases, social media , interviews, or speaking engagements. Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62