5W PR

NOVEMBER 22, 2024

Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Brand sentiment is another important factor, which refers to the overall sentiment expressed in media coverage. Tailor pitches to each specific outlet and journalist.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

AUGUST 19, 2019

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. New research from […].

Agency 141

Agency Report Interviews Employee 141

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 4. What characteristics do professionals look for in an interview candidate? On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” The live audience reacted with laughter and applause.

Interviews 146

Interviews Media Study Course 146

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be available. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

PR Job Coach

AUGUST 27, 2014

After I finished my BA in Public Relations, I was sure I would work at a public relations agency. That’s exactly what I did, but I soon realized that agency life just wasn’t for me. There were many other opportunities I hadn’t even considered because I was set on agency from the start. is a non-traditional take on a bio.

Interviews 189

Interviews LinkedIn Agency Industry 189

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

MARCH 8, 2025

Launch a podcast interviewing other experts in your field. Refine these stories through repetition while keeping them fresh with current references and applications. The post Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding LinkedIn Case Study 78

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Here Dan was kind enough to compliment Crenshaw and another agency whom he cited as consistently opting for “quality over quantity.”

Radio 168

Radio Pitching Interviews Communications 168

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted. I can’t say I’m a natural.

Brand 136

Brand Branding Interviews Video 136

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. There’s no tougher audience than a journalist, especially in tech. Follow them on social media .

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.”

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. There’s no tougher audience than a journalist, especially in tech. Follow them on social media .

Pitching 156

Pitching How To Media Privacy 156

Onclusive

AUGUST 15, 2017

Led by Gini Dietrich, PR influencer, CEO of Arment Dietrich , and queen of the popular PR blog Spin Sucks , and joined by our own CSO, Rebekah Iliff, this video interview showcases four tactics PR professionals can employ to become more data-driven and measurement-friendly, regardless of their fears.

Data 170

Data Data-Driven PR Analytics Measurement 170

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Where do you find expert sources to reference in your stories? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Writing 109

Writing Case Study Study Insurance 109

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Remote PR Jobs

FEBRUARY 13, 2022

Johnson: I wished I had done more internships at PR agencies in public relations. I also wish I knew how to explain to people how “getting a Forbes interview doesn’t happen overnight (unless you are willing to pay a lot of money for it).” If you're unable to find a room that's meant for you, create one.

Pitching 147

Pitching Analytics Report Industry 147

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. ” And when that is backed it up with concrete examples including case studies and testimonials, an agency client partnership begins to take shape. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

5W PR

OCTOBER 1, 2024

By effectively working with a branding agency , businesses can cultivate strong and enduring relationships with their target audience, positioning themselves for long-term success. It is establishing the brand as a thought leader through articles, interviews, and speaking engagements to position it as an authority in its field. 

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Public Relations Sydney

SEPTEMBER 14, 2014

The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance. Your media release should include quotes from the person who is available for interview.

Media 95

Media eBook Interviews Writing 95

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house? And I’ve felt that on the agency side too. Victoria: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 102

B2B Media Survey Advertising 102