ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

Cision

JANUARY 10, 2018

A Bloom Group survey found that 9 out of 10 customers agreed that their opinion of a business was positively impacted when it showed their expertise through thought leadership in their field. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. They hire high-powered PR agencies. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

5W PR

JANUARY 29, 2025

As brands experiment with these edible-inspired products, beauty PR agencies can leverage the sensory appeal of these offerings to engage consumers and enhance brand storytelling. The post 5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Storytelling Consumer Technology 78

Shift Communications

SEPTEMBER 8, 2017

SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning.

Healthcare 79

Healthcare Leadership Local Retail 79

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. It’s probably the best resource for thought leadership about our business. As a bonus, they also offer it in Spanish. Morning Brew What better way to start one’s day than with a fresh cup of…news?

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Leadership is not merely about managing a team but involves taking personal ownership and accountability.

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. They hire high-powered PR agencies. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards.

Customer Service 156

Customer Service Employee Reputation Leadership 156

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 143

Ethics Retail Instagram Twitter 143

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stephen Waddington

MAY 9, 2020

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting to new markets This is an interesting area in which some organisations have shown strong leadership. The Bigger Picture is a photographic and video agency in the North East of England.

Branding 157

Branding Brand Travel Crisis 157

PRSay

NOVEMBER 19, 2020

Amazon was named most often, by 6 percent of respondents, followed by a number of retailers such as Walmart and Target, and tech companies such as Zoom and Netflix. Eliott Maidenberg is managing director and partner at JIN , a digital influence and PR agency. In our survey, we asked U.S. Illustration credit: shutterstock ].

Communications 171

Communications Survey Enterprise Radio 171

5W PR

AUGUST 22, 2019

The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users. Winning brands will have a sharp story, fine-tuned features and benefits and a continuous well of thought leadership, education and innovation as the CBD movement goes mainstream.

Branding 121

Branding Brand Retail Education 121

Prohibition

OCTOBER 18, 2018

It’s a great problem to have and I would love to say this is all down to the superb leadership from Will and I but it isn’t, it is down to a committed and ambitious team that is constantly looking at new ways to build relationships for their clients. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

A benefit of working at an agency is the diverse list of clients across different industries. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. “I love a diverse client roster”.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Retail: $75,000.

Survey 90

Survey Corporate Comparison Financial 90

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market. How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. 2015) recommends imagining your PR as having distinct wholesale and retail operations. At the retail level are your touch points, your outreach.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. It says that two-thirds of marketing shops have a leadership role in just one function: promotion. Can your agency bring big ideas and execute on them? He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 100

Survey Marketing Product Launch Construction 100

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 107

Marketing Newspapers Print Corporate 107

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Branding Brand How To 78

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Retail Data 60

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. will soon name a new agency to handle public relations for its HSN brand. PR Agency appeared first on Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. And if you’re looking to create your own podcast, then Prohibition is the agency for you! According to recent research conducted by YouGov, women make up only 17% of the UK beer market.

Branding 71

Branding Brand Marketing Retail 71

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Placements with good quality (key messages, links, thought leadership, etc.) How to measure the impact of our work?

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. Matt makes this list as the president of one of the largest PR/comms agencies alone. But, he’s also one of the most connected people I know (especially among the agency owner group). That alone gets her on this list.

Agency 78

Agency Trends Social Media Local 78