5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. Social Media Engagement Social media platforms provide an excellent opportunity for casinos to connect with their audience on a personal level.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

AUGUST 17, 2014

This week, I had the pleasure of sitting down with Tim Burrows, a retired police officer, to discuss what exactly went so wrong in Ferguson and how other government agencies can prevent similar situations from happening to them. How other government agencies can learn from these mistakes. Follow Agnes + Day on Twitter: @agnesdayinc.

Crisis 251

Crisis Government Case Study Twitter 251

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? In the fast-paced climate of a PR agency, to-do lists are essential. This one bears repeating because it’s a PR person’s best friend.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. These reports provide transparency and accountability, allowing consumers to make informed choices.

Transportation 78

Transportation Branding Brand Chemicals 78

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

NOVEMBER 27, 2024

Utilize social media platforms to engage with the audience, share behind-the-scenes content, and run contests. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Consider paid advertising to reach a wider audience and target specific demographics.

How To 78

How To Marketing Hotels Local 78

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. says, “Narrow down and eliminate the people most likely to ignore you on social media.

Social Media 120

Social Media Media Infographics Video 120

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Clearly define the goals of the collaboration, whether it’s increasing brand awareness, driving sales, or generating social media engagement.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? What benefits does it provide?

Local 227

Local Energy Agency Policies 227

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content. Email marketing remains effective when properly segmented.

Trends 78

Trends Strategy Publicity System 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 25, 2024

Demonstrate a commitment to the local community through charitable initiatives or partnerships. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Use social media platforms to communicate with the guests, share updates, and address concerns.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

MARCH 29, 2025

The post How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Water Conservation: Making Every Drop Count Water usage represents one of the ski industry’s greatest environmental challenges and PR opportunities.

Energy 78

Energy Education Employee Training 78

5W PR

DECEMBER 21, 2024

It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency. The Power of Authenticity and Transparency At the heart of successful community building lies authenticity and transparency.

Community 78

Community Marketing Ethics Consumer 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Many successful programs maintain active social media accounts that mix instructional content with personal success stories. Video content proves particularly effective for sharing adaptive skiing stories.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

FEBRUARY 28, 2025

Successful adaptation requires research into local customs, business practices, and communication preferences. In Japan, they focus on technical excellence and precision in their messaging, while in the Middle East, they emphasize long-term partnership commitments and local economic benefits.

Internal 78

Internal International Crisis Management Technology 78

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

SEPTEMBER 17, 2020

Stacia hired me—in part—to help her find her voice on social media, especially LinkedIn. Now, this coaching role is one I’ve played in the past, but rarely (if ever) with a local agency owner. After all, in some cases I compete with agencies like Pivot. Talking Points Social Media Coaching.

Social Media 88

Social Media Media LinkedIn Analysis 88

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Social media platforms serve as powerful PR channels when used strategically. Many journalists now prefer to be pitched through social media rather than email.

Strategy 78

Strategy Case Study Pitching Measurement 78

Prowly

JANUARY 29, 2025

We all know the basics aren't enough anymore - not when a single tweet can spark a social media crisis in minutes. And when a social media crisis is brewing, you need to know immediately, not when you check your email the next morning. What makes a reputation management red flag? Which tool is best for crisis management?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. Also, most journalists post their interests on social media. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93