Why the ‘Cheaper’ PR Agency Is the Worst Value
Bianchi Biz Blog
MARCH 2, 2023
So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s no secret that people do what’s measured and rewarded. If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. And why is that?
Let's personalize your content