Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Click any image for higher resolution >>> Can your agency bring big ideas and execute? Strategy takes time.

B2B 180

B2B Marketing Survey Creativity 180

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Social Media 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 165

SEO Content Marketing Marketing Software 165

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. Meanwhile, when it comes to content marketing, the measurement of return on investment (ROI) is more important than ever. . Measuring and Managing Data Points. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

MAY 7, 2019

So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Do they download an asset, like a white paper? Need a PR agency partner with digital savvy? Do they subscribe? Talk to Us !

Google 156

Google Banking Engineering Web 156

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Have a great but technical white paper? This helps you measure how a campaign or individual piece of content performs.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. Click here for our free “Outside-The-Box Content Marketing for PR” white paper!

Video 120

Video YouTube Content Marketing Film 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? Owned content. SHIFT has the solution: SCALE. Don’t just hope for success, calculate it! Roman Greco.

Data 92

Data SEO Advertising Advertising 92

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sure we have more content, but it’s it resonating?

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. It’s not a perfect measure, but it’s a solid educated guess. Can your agency bring big ideas and execute? But Those Troubled Infographics. Talk to Us !

Infographics 80

Infographics Data Case Study Content Marketing 80

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 13, 2017

B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas – and execute them? How Long Should a Blog Post Be? [A A Data-Driven Answer for B2B]. Stage 3: Bargaining. Give our services a try. Talk to Us!

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

It’s on the company to underline the robust security measures it’s put in place. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Make use of relevant hashtags to take part in industry discussions and extend the company’s reach.

Strategy 78

Strategy Privacy Financial Guidelines 78

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. Talk to Us!

B2B 75

B2B Marketing Advertising Advertising 75

Sword and the Script

APRIL 8, 2017

Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. Andrew Schulkind breaks content marketing metrics into five major buckets in his piece for Target Marketing called All KPIs Are Not Created Equal: Measuring Content Marketing. 3) Content metrics and KPIs.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 67

B2B Report Marketing Survey 67

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

OCTOBER 7, 2019

White papers. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

OCTOBER 31, 2017

Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Certainly, referral traffic can be measured, but the biggest value is in search. Engine 4: Measure, iterate, and improve over time. Can your agency bring big ideas and execute? Reporting on data.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

MaccaPR

OCTOBER 5, 2015

The Maccabee agency published an entire post on content best practices. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 4: Measure Success. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. At SHIFT we’re big proponents of data-driven PR. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60