Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 190

Media Relations Measurement Survey Marketing 190

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

Agency 182

Agency Handbook Construction Pitching 182

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 110

Media Relations Agency Media Technology 110

Agility PR Solutions

FEBRUARY 4, 2025

From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base.

Agency 100

Agency Print Marketing Meeting 100

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life. At an agency, time management takes on a new meaning.

Agency 170

Agency Real Estate How To Construction 170

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 118

Media Relations Media Storytelling Report 118

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations?

Interviews 296

Interviews Employee Agency Company 296

5W PR

NOVEMBER 13, 2024

Leveraging our industry expertise, media relationships, and a strategic approach, we help companies amplify their stories and navigate these trends through effective media relations. Our mission is to ensure companies gain the visibility, credibility, and media presence needed to succeed in 2025 and beyond.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Here are five areas to consider when pitching international media. . . Today, many U.S.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Product Launch Agency 334

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Monitor media and seek out speaking opportunities for clients as “thought leaders”.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations.

Branding 78

Branding Brand Communications Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch.

Report 361

Report How To Pitching Banking 361

Sword and the Script

FEBRUARY 4, 2025

The answer to that question offers real insight into a persons ability, or an agencys ability, to execute. Its also a good question for consultants, agencies and job seekers to be asked. Youll have a better sense of their ability to identify story angles and conceptually match those to current news trends.

Financial 144

Financial Report Pitching Journalism 144

Business Wire

JUNE 30, 2022

And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.

Pitching 399

Pitching International Internal Blogging 399

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

Enterprise 307

Enterprise Media Analytics Analysis 307

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Dropping proactive media relations can also pose a reputation risk.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

5W PR

OCTOBER 15, 2024

Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage. In crisis management , PR assumes a pivotal role.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Time moves fast, and a good PR agency will advise action in proper proportion to the damage, always with an eye on the long term image of the brand. One of the all-time dadisms isn’t so cut and dried when it comes to PR agency-client relationships. For tips on maintaining media relationships under pressure , see our earlier post. “A

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78