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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It has both radio and television in both French and English.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Garnering earned media coverage is a key goal for every public relations firm.

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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

It was all there in print – and if Jennifer Connelly was using it, I should be too! cta] The post Inspiring the Consumer: You Can’t Do That on Television appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Where that comes from is sometimes the person sitting next to you on the bus.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. For instance, Tom added, “ Traditional PR agencies can charge higher monthly fees, depending on the brand’s desired objectives. She has a traditional PR background but now owns a digital PR agency. What is Traditional PR?