Notified

DECEMBER 16, 2024

Shifting client and audience expectations, new tools and smarter strategies - all of these things are transforming how public relations agencies work and deliver value. Whether youre in agency leadership, or an account team, it's essential to understand these changes and how to adapt.

Agency 246

Agency Trends Leadership Tools 246

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

Notified

NOVEMBER 20, 2024

In o ur recent webinar with Ragan Communications , agenc y leaders Karen Swim , APR, President and Founder of Solo PR Pro/Words For Hire , and James Walker , EVP and General Manager of Weber Shandwick , shared top tips on how teams should prepare for the year ahead.

Agency 251

Agency How To Communications Trends 251

Agility PR Solutions

NOVEMBER 17, 2024

Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.

Agency 123

Agency Financial Industry Publicity 123

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). Herein lies the issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Wadds Inc.

MARCH 9, 2025

Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men. Its a pattern.

Publicity 94

Publicity Leadership LinkedIn Report 94

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 This can have a negative impact on everything from customer engagement to revenue growth, making crafting a compelling brand narrative a key strategy PR agencies can offer their clients.

Trends 97

Trends Branding Brand Publicity 97

Bianchi Biz Blog

JANUARY 23, 2025

Author: Jaclyn Bussert Jaclyn is a senior account executive at Bianchi PR with 13 years of B2B PR experience assisting and supporting our account teams in a variety of public relations activities.

Automotive 97

Automotive Agency How To Conference 97

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The post Public Relations For Dietary Supplement Compliance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. The post Emerging Trends In Water Park Public Relations Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Strategy Publicity System 78

Agility PR Solutions

OCTOBER 30, 2024

One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.

Crisis Management 178

Crisis Management Crisis Technology Agency 178

Culpwrit

MARCH 16, 2025

By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. And Other Lessons Learned During Two+ Decades at a Global Agency The post Show Up to Lead.

Agency 97

Agency Communications Publicity 97

Sword and the Script

JANUARY 28, 2025

Over on Search Engine Land , a leading trade publication, Jason Tabeling noted that LLMs are disrupting search. Ill never forget one fairly senior agency leader telling me at a networking event that SEO was just keywords. Shes a reputable consultant in the search engine optimization ( SEO ) world.

SEO 111

SEO Publicity Engineering Google 111

5W PR

NOVEMBER 28, 2024

However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. PR can position the brand as an industry thought leader by securing speaking opportunities, contributing to industry publications, and organizing events.

Publicity 78

Publicity Reputation Measurement Analysis 78

Agility PR Solutions

DECEMBER 8, 2024

Picture this: Youre running a PR agency, are very passionate, and have a talented core helping you manage the operations. You need a well-structured business development program to attract new clients […] The post 8 steps for building a winning PR agency business development program first appeared on Agility PR Solutions.

Agency 100

Agency Industry Publicity 100

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

5W PR

JANUARY 2, 2025

The post When to Host a Beauty Event as a Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Each event type offers unique benefits, allowing brands to connect with their audience in meaningful and memorable ways.

Product Launch 78

Product Launch Strategy Publicity Retail 78

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

Agility PR Solutions

JANUARY 12, 2025

Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now embracing AI and automation to streamline their operations. Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception.

Agency 105

Agency Marketing Technology Industry 105

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. This sentiment analysis helps PR teams gauge public perception and adjust messaging strategies accordingly. The technology also excels at content personalization.

Publicity 78

Publicity System Crisis Management Analysis 78

PRSay

DECEMBER 16, 2024

In college, she studied public relations and began practicing PR. Merriweather, whose Instagram handle is @TheGenZPublicist , now has a PR and marketing agency in Atlanta called BStarPR. Whenever shes had the opportunity to work with a different PR agency, I have leaned into the fact that I was the young one, the Gen Zer.

Instagram 158

Instagram Agency Interviews Study 158

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Sure, relationships are important in public relations (PR), just like in any other business. The answer to that question offers real insight into a persons ability, or an agencys ability, to execute.

Financial 149

Financial Report Pitching Journalism 149

Business Wire

JUNE 30, 2022

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. In this partner webinar, Muck Rack , Agence-France Presse , and The Foreign Press Association shared tips for getting your organization’s press releases and pitches seen and acted on by reporters outside of your home market.

Pitching 399

Pitching Internal International Blogging 399

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

Ronn Torossian

NOVEMBER 21, 2024

A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

PRSay

JANUARY 24, 2025

And then she transitioned to public relations, working for agencies in Sacramento, Calif., Her appearance on PRSAs monthly livestream series on LinkedIn followed the publication of her piece Break Free in 2025: Make This the Year You Unstick Your Career , in the January issue of Strategies & Tactics.

Course 68

Course Publicity Nonprofit Leadership 68

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Media relations remains a powerful tool for driving business success and shaping public perception.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

DECEMBER 27, 2024

The post User-Generated Content in Video Game Marketing: Building Community Through Engagement appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By highlighting the contributions of players, developers can create authentic and engaging marketing campaigns that resonate with their target audience.

Community 144

Community Video Marketing Creativity 144

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. But there isn’t always time to research and personalize well. Here’s how Dawn Jones dealt with this issue.

How To 211

How To Pitching Analytics Software 211

5W PR

JANUARY 30, 2025

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143

Wadds Inc.

JANUARY 5, 2025

Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. Are you an independent practitioner? The deadline is this coming Friday, 10 January.

Marketing 98

Marketing Data Small Business Community 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We

Trends 333

Trends Industry Government Data 333

Prowly

DECEMBER 17, 2024

Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns.

Advertising 78

Advertising Advertising Ethics Local 78