5W PR

NOVEMBER 13, 2024

The Rise of Retail Media Networks Retail Media Networks (RMNs) are emerging as powerful platforms in the media and advertising landscape, with major retailers such as Amazon, Walmart, and Target leveraging their rich data to offer precise advertising opportunities.

Advertising 143

Advertising Advertising Privacy Ethics 143

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. Please share! Content Director: [link].

Communications 156

Communications Enterprise Retail B2B 156

PR in High Definition

NOVEMBER 25, 2020

Here’s a roundup of this month’s top technology news stories. The pandemic has given a real kick to retailers as more tech gets rolled out in supermarkets. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Sign up to our Firewire newsletter here.

Technology 62

Technology Film Retail Google 62

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

NOVEMBER 9, 2023

While AI has been a buzzword in the industry for several years, there is still a lack of clarity about how AI can be effectively applied, and who truly possesses the advanced ML technology versus those merely offering AI interfaces. By leveraging retail media, brands aim to make their advertising campaigns more efficient and cost-effective.

Trends 78

Trends Retail Advertising Advertising 78

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. PR News: The Skinny. PR Daily News Feed. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.

Twitter 208

Twitter Software Retail Social Media 208

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. It’s a nascent market that has accelerated because of COVID-19.

Privacy 199

Privacy Retail Google Travel 199

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Maybe Hy-Vee did both.

Branding 284

Branding Brand Small Business Retail 284

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. The post PR Strategies to Support Professional and Personal Haircare appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies.

Trends 78

Trends Technology Consumer Video 78

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Contact us for our podcast services !

Ethics 62

Ethics Communications Pitching Retail 62

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Insurance Insurance 54

Konnect Agency

AUGUST 17, 2023

Iconic Brands with Innovative Practices: Amazon has revolutionized e-commerce with innovations like one-click shopping and personalized recommendations, reshaping online retail. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52

Brand Branding Automotive Retail 52

PR in High Definition

FEBRUARY 12, 2019

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. Firefly UK bolsters travel and retail experience. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Meeting 90

Meeting Marketing Print Local 90

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

AUGUST 28, 2024

I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. The magic formula?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Corporate 106

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

5W PR

AUGUST 12, 2024

Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

Airlines 60

Airlines Case Study Reputation Study 60

Shift Communications

JULY 10, 2017

For example, suppose we want to reach retail executives. A public relations program that incorporates public speaking opportunities will help us reach executives and decision-makers when they’re in a mindset to learn about how to solve key retail industry problems by obtaining speaking slots at retail industry conferences.

Publicity 132

Publicity How To Retail Engineering 132

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

5W PR

APRIL 23, 2020

The agency said there were more than 3.6 million in 2018 and predicted that nearly 139,000 positions would be eliminated because of self-service checkouts, online sales and other advances in technology. When asked which retail technology consumers were most interested in using, 71% voted for a cashierless experience.

Consumer 97

Consumer Survey Retail Software 97