5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism International Internal Pitching 344

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Maybe Hy-Vee did both.

Branding 284

Branding Brand Small Business Retail 284

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Branding Brand 86

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. It’s a nascent market that has accelerated because of COVID-19.

Privacy 199

Privacy Retail Google Travel 199

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. Please share! Content Director: [link].

Communications 156

Communications Enterprise Retail B2B 156

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market. Care, an in-salon keratin and hyaluronic acid treatment designed to restore elasticity and shine.

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

OCTOBER 16, 2022

There’s now an expectation that shopping technologies can, and should, offer a more efficient and effective, more enjoyable and more personalized shopping experience. But new research from category growth design agency ChaseDesign|JGA finds that […].

Retail 78

Retail Technology Agency Brand 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. As a bonus, they also offer it in Spanish.

Company 203

Company Case Study Trends Crisis Management 203

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Paid Media. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JULY 10, 2017

For example, suppose we want to reach retail executives. A public relations program that incorporates public speaking opportunities will help us reach executives and decision-makers when they’re in a mindset to learn about how to solve key retail industry problems by obtaining speaking slots at retail industry conferences.

Publicity 132

Publicity How To Retail Engineering 132

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Vice President, Marketing Technology. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR in High Definition

NOVEMBER 25, 2020

Here’s a roundup of this month’s top technology news stories. The pandemic has given a real kick to retailers as more tech gets rolled out in supermarkets. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Sign up to our Firewire newsletter here.

Technology 62

Technology Film Retail Google 62

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Back-to-school ends in August, and holiday is put to bed by early fall.

Media 212

Media Pitching Report Interviews 212

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

Creativity 120

Creativity SEO Mobile Journalism 120

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Vice President, Marketing Technology. Our ROI on content marketing will go down. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. That’s a goal we can all get behind. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

NOVEMBER 9, 2023

While AI has been a buzzword in the industry for several years, there is still a lack of clarity about how AI can be effectively applied, and who truly possesses the advanced ML technology versus those merely offering AI interfaces. By leveraging retail media, brands aim to make their advertising campaigns more efficient and cost-effective.

Trends 78

Trends Retail Advertising Advertising 78

Shift Communications

OCTOBER 15, 2014

Conclusion : If you want a rich, hearty cup of coffee every morning that does good for you, your stomach, your friends, and your world, pick up a bag of LOLBeanz today at any participating retailer or online. Vice President, Marketing Technology. Use Cases. Christopher S. Blogging Content Marketing Strategy'

Blogging 141

Blogging Content Marketing Retail Examples 141

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Technology: $124,500.

Survey 90

Survey Corporate Comparison Financial 90

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. It seems true because the list of duties added to the marketing role are growing longer and now count data, analytics, technology and customer experience, among many others. The technology? Can your agency bring big ideas and execute on them? The analytics?

Survey 100

Survey Marketing Product Launch Analytics 100

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78