ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 409

Reputation Blogging Agency Consumer 409

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

Agency 182

Agency Handbook Construction Pitching 182

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

DECEMBER 16, 2024

Merriweather, whose Instagram handle is @TheGenZPublicist , now has a PR and marketing agency in Atlanta called BStarPR. Whenever shes had the opportunity to work with a different PR agency, I have leaned into the fact that I was the young one, the Gen Zer. If they needed information on social media opportunities, I leaned into it.

Instagram 158

Instagram Agency Interviews Study 158

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed.

International 323

International Internal Communications B2B 323

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. Cision is also best suited for corporate in-house PR teams or large PR agencies.

Comparison 104

Comparison Software Tools Analytics 104

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

Communications 286

Communications Agency Social Media Company 286

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Lastly, brands should leverage social media to the best of their abilities. That means the impact of the media coverage on sales and marketing performance.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

DECEMBER 27, 2024

This can be done through in-game social features, dedicated community forums, or social media platforms. The post User-Generated Content in Video Game Marketing: Building Community Through Engagement appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Community 144

Community Video Marketing Creativity 144

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Social media marketing has matured dramatically over the last 15 years. Taking full ownership.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Agency PR tends to move fast, especially if you’re juggling several projects for different clients. They might also be helpful to others who happen to be like me. . Change up processes.

Agency 77

Agency Communications Reputation Corporate 77

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. In some messages, she mentions the journalist’s recent social media activities; in others, she references the journalist’s article and adds a link.

How To 211

How To Pitching Analytics Software 211

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters. Getting to ROI through business impact measurement.

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. With some I was able to do more social media. Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 179

B2B Software Ethics Leadership 179

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Customer-Centric Social Media Social media platforms have become essential for engaging with customers.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines.

Hotels 78

Hotels Local Marketing Engineering 78

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

OCTOBER 21, 2024

PR facilitates word-of-mouth marketing by providing opportunities for guests to share their experiences through social media, online reviews, and testimonials. PR professionals develop crisis communication plans, train staff on crisis response, and manage media inquiries.

Hotels 88

Hotels Branding Brand Crisis Management 88

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Agency PR tends to move fast, especially if you’re juggling several projects for different clients. They might also be helpful to others who happen to be like me. . Change up processes.

Agency 329

Agency Communications Reputation Corporate 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Branch out on social media – For PR team members who might not be as social media savvy as their colleagues, or who have a favorite platform that they’re most comfortable with, now’s the time to branch out.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations?

Interviews 296

Interviews Employee Agency Company 296