Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. big, little, agency, in-house)?

Software 148

Software Agency Pitching Analytics 148

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression.

Software 156

Software Pitching System Analytics 156

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. The post Emerging Trends in Tech PR: What’s Next for Technology Companies?

Technology 127

Technology Trends Company Storytelling 127

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 129

Technology Publicity Software Print 129

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.

Transportation 227

Transportation Technology Google Software 227

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. 1) Security risk and ransomware visits PR software vendors.

Software 121

Software Analysis Data Technology 121

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!)

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Other high-performing sectors when it came to monies raised were business productivity software and fintech. It’s also occasionally controversial. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

Sword and the Script

MAY 21, 2024

You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement. Unless they’ve already bought this magical software that will solve all marketing problems, they aren’t likely to get it this year.

Agency 112

Agency Survey B2B Media 112

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

5W PR

DECEMBER 3, 2024

In the competitive landscape of SaaS (Software as a Service), customer retention is paramount to long-term success. Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth.

How To 78

How To Marketing Privacy Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? I don’t have to buy another software package. several times a week.

Software 183

Software Nonprofit Technology Education 183

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Have an interesting announcement from a PR technology vendor?

Analysis 173

Analysis Tools SMB Software 173

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging.

Software 156

Software Tools Technology Interviews 156

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. 47: Zach Cutler Co-founder and CEO at Propel.

Blogging 160

Blogging Software Google Content Marketing 160

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 165

SEO Content Marketing Marketing Software 165

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Social Media 84

Social Media Technology Tools Trends 84

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 179

Survey Software B2B Pitching 179