5W PR

NOVEMBER 13, 2024

As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. 5W understands that success in media and advertising requires more than just great technology. These narratives position brands as pioneers in reaching customers within dynamic retail ecosystems.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

MAY 21, 2024

From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Evoke emotions such as excitement, hope, or empowerment through storytelling. People connect with stories, not just features.

Technology 127

Technology Trends Company Storytelling 127

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 114

B2B Technology Marketing Storytelling 114

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. You can learn more about Martin here.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Platform Selection and Management Choosing the right technology platform supports program success.

Employee 88

Employee Social Media Reputation Guidelines 88

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

NOVEMBER 20, 2024

His sentiment was evident throughout the conference, which showcased technologies like autonomous tractors from BlueWhite , transforming the AgTech industry, and innovative real estate solutions capitalizing on Miami’s rapid growth. Accelerated investment in cutting-edge defense technology is not just necessary—it’s urgent.

Conference 78

Conference Creativity Real Estate Energy 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Storytelling 107

Storytelling B2B Creativity Technology 107

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. 3–Visual Storytelling. “Traditional storytelling isn’t going away per se, but today visual is the new black.”

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Storytelling Crafting compelling narratives around products, services, or company culture connects B2B tech companies emotionally with their target audience.

B2B 78

B2B Company Publicity Media Training 78

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market. Lets build your brands next breakthrough moment!

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Use storytelling techniques to make content more memorable. The post Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. The post Promoting STEM Toys With PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

Storytelling 88

Storytelling Brand Branding Customer Service 88

5W PR

FEBRUARY 6, 2025

These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. Teams that master measurement while maintaining focus on relationships and storytelling will thrive. AI-powered tools now predict story performance, identify influential audiences, and automate reporting.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 163

Publicity Storytelling Instagram Pitching 163

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177