ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

NOVEMBER 29, 2024

Alcohol advertising may be banned or heavily restricted on certain media, such as television or radio, during specific times. The post Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 78

Advertising Advertising Guidelines Television 78

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It has both radio and television in both French and English.

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Shift Communications

APRIL 27, 2018

cta] The post Inspiring the Consumer: You Can’t Do That on Television appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Where that comes from is sometimes the person sitting next to you on the bus. Tara Wickwire. Senior Director, NATIONAL.

Television 68

Television Consumer Retail Community 68

5W PR

NOVEMBER 6, 2024

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. The post How to Develop a Marketing Campaign for New Video Game Releases appeared first on Public Relations Blog | 5W PR Agency | PR Firm. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

Interviews 251

Interviews Media Television Media Training 251

PRSay

AUGUST 17, 2017

Derrick Gay , an education consultant who works with the children’s television show “Sesame Street.” When agencies apply the principles of excellence and equity to everything they do, including client service and employee recruitment and retention, they create a culture in which diversity can thrive.

Agency 92

Agency Television Employee Education 92

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. I have even witnessed at least one agency who has taken this approach. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. Tip 5: Give your media mix a makeover.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

MARCH 18, 2020

A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson?

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

Television 52

Television Wireless Advertising Advertising 52

PR News

MAY 30, 2017

After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued. Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view.

Pitching 119

Pitching Television Banking Media 119

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Newspapers and television are for old people. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Axia PR

AUGUST 3, 2021

Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Television 112

Television Marketing Creativity Video 112

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co. The rest is history. Schmertz created confrontations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Medianet Australia

MARCH 1, 2023

Jessica Ridley is currently working as a Freelance Television Reporter for Channel Nine’s Today Show as well as the Founder of By The Way Media , a PR and media communications agency.

Television 52

Television Report Interviews Media 52

Deirdre Breakenridge

JANUARY 12, 2017

His clients range from technology to government agencies. He formerly worked in television and radio in Philadelphia and New York City. In his past life, he served as a public relations guy for a motorsports complex, director of inbound partnerships for an inbound marketing agency and head of communications for a software startup.

Media Relations 150

Media Relations Media Pitching Television 150

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. My hero is… Shonda Rhimes for making amazing television and changing the media landscape. I laugh most at… Portlandia. If I could live anywhere, it would be… Barcelona.

Financial 180

Financial Television Leadership Travel 180

Cision

APRIL 27, 2016

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Real Estate 120

Real Estate Television Technology Agency 120

Axia PR

JANUARY 29, 2023

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

Agency 62

Agency Company Internal International 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

Polaris

DECEMBER 10, 2014

(If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What is the biggest lesson you have learned as a member of a PR agency that you wish you had known while working as a reporter?

Television 120

Television Pitching Journalism Interviews 120

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Journalism 113

Buzzstream

NOVEMBER 19, 2024

Tom Hemingway, Senior PR Strategist at Ride Shotgun echoed a similar cost consideration: A purely SEO-focused approach for a digital PR agency might cost a client anywhere between £4,000 and £20,000 a month, depending on the activities involved. She has a traditional PR background but now owns a digital PR agency. Why the difference?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. How did you get your start in PR and communications?

Television 120

Television Public Affairs Pitching Healthcare 120