Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on.

Storytelling 39

Storytelling Marketing Education Consumer 39

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. But there isn’t always time to research and personalize well.

How To 211

How To Pitching Analytics Software 211

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

5W PR

DECEMBER 27, 2024

By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games. User-generated content has become an indispensable tool in video game marketing.

Community 144

Community Video Marketing Creativity 144

5W PR

JANUARY 13, 2025

The post The Evolution of Thought Leadership in B2B Tech PR and Why It’s a Strong Tool appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Foster relationships with relevant media outlets and build rapport with journalists who cover the same industry.

Leadership 78

Leadership B2B Tools Engineering 78

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life. At an agency, time management takes on a new meaning.

Agency 170

Agency Real Estate How To Construction 170

Remote PR Jobs

FEBRUARY 11, 2025

For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights. However, things have changed.

Media 133

Media Pitching Tools Resources 133

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. In other words, there’s room for a Salesforce or Lotame for the PR industry.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Once you’ve provided the tool with a big enough training set, it applies your model to any future results.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 157

Agency How To Consumer Social Media 157

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their efforts.

Analytics 146

Analytics Strategy System Ethics 146

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Dazzle promises to help you build a media list but its approach is different than traditional tools. It allows me to be more discerning in the announcements that I will cover.

Software 159

Software Pitching SEO Tools 159

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

5W PR

NOVEMBER 22, 2024

Media relations remains a powerful tool for driving business success and shaping public perception. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. Positive media coverage can significantly increase brand awareness and reach new audiences.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Onward with this month’s PR tech sum.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

MARCH 24, 2022

Get the right data & measurement tools. This is especially important for large or global companies, which may have multiple communications, executive and agency teams. Make sure to create alignment upfront and get buy-in from all regions, business units and agency partners across the board. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Prowly

FEBRUARY 25, 2025

All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. Agility PR is one of those tools and, in the world of PR, its one of the best all-rounders you can get. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out.

Software 176

Software Measurement B2B Training 176

5W PR

NOVEMBER 4, 2024

These tools are no longer just helpful—they’re central to the VC firm of the future. In 2025, amid tool fatigue and a focus on platformitization, we expect to see lots of exits through acquisition and IPO. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 This is especially relevant as generative artificial intelligence (GenAI) tools like ChatGPT, Claude, and Gemini allow brands to create endless content for a nominal cost.

Trends 97

Trends Brand Branding Publicity 97

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. Start by auditing your current martech stack and UGC capabilities.

System 99

System Tools Policies Measurement 99

5W PR

NOVEMBER 13, 2024

The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370

Marketing Tools Strategy Consumer 370

5W PR

JANUARY 24, 2025

Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns. Tools like Brandwatch and BuzzSumo help PR teams track mentions, analyze sentiment, and identify trending topics across platforms.

Social Media 109

Social Media Brand Branding Crisis Management 109

Wadds Inc.

NOVEMBER 23, 2024

There’s a huge third-party market of shiny tools that will help practitioners with every aspect of practice. A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). AI promises increased cognitive function, efficiency, and effectiveness.

Corporate 111

Corporate Publicity Communications Enterprise 111

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar.

SEO 104

SEO Analytics Tools Google 104

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. It’s why they access our services to help with bolstering leadership, strategic direction, finance, innovation, access to markets, networks, tools, IP, talent management and M&A.

Creativity 52

Creativity Agency Leadership Sports 52