ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. If you have a PR agency, definitely get them to do it! How do go about entering awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. PR is about more than great writing and strategic skills.

Training 159

Training Pitching Writing Video 159

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Do you want to be better organized in your blogging? Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” And we know the best people at the top of agencies and companies are good *thinkers.” ” That starts with writing. .” I *liked* to write.

Writing 88

Writing Social Media Newspapers Media 88

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

APRIL 13, 2015

They do this by writing about and talking about that health crisis immediately, but they established their credibility by talking about those issues early on. Whenever there were questions about either flu, the media went to the public health agencies before calling anyone else. Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper? Need a PR agency partner with digital savvy? Digiday : 79. Do they subscribe?

Google 156

Google Banking Engineering Web 156

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

Contently - Strategy

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

SEO 139

SEO Strategy Branding Brand 139

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Marketing Agency. Want to learn Ann’s writing rules for PR? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In the United States, public relations agencies will spend more than $10 billion each year. In the United States, public relations agencies will spend more than $10 billion each year. Writing a Press Release. The statement is for public release.

How To 105

How To Writing Video Fashion 105

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 92

Data SEO Guidelines Advertising 92

Cision

NOVEMBER 3, 2016

These are lessons that factor into a professional mentoring book I’m writing on this topic and articles I’ve published such as The Importance of a PR Internship (Plus: How to Cultivate a Mentor) and How to Fix the Misrepresentation of PR Pros in the Media. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”.

Content Marketing 114

Content Marketing Mobile Google Web 114

Cision

APRIL 6, 2016

In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Learn how to build a brand journalism program with Cision’s free white paper! He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

How To 120

How To Tools Exercises Viral 120

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Similarly, you might distribute two press releases a month, but only publish one white paper per quarter.

How To 52

How To Pinterest Resources Writing 52

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Shift Communications

DECEMBER 14, 2016

The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company. We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Sword and the Script

APRIL 29, 2017

For example, gate your high-value content like white papers and reports, provide a unique URL to the registration page for social media or for your corporate blog. She writes: “In many companies, marketing has been the one department that did not have to show financial return or justify spend based on return.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 81

Survey Industry Communications Corporate 81

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. It strengthened my writing skills. Working in an agency gives you access to so many opportunities. For example, she’s one half of a Minneapolis/St.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Waxing UnLyrical

OCTOBER 7, 2019

White papers. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form. Talk to Us !

Content Marketing 66

Content Marketing B2B Marketing Exercises 66