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How to Call Out to the Reader in the Headline

PRSay

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Agency focuses on helping farmers build resilient farms through soil health. Write for the reader. Don’t write about us and our stuff. Get FREE writing tips at this link.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) 7 great tools for the tech PR workshop. Every PR agency needs a versatile solution for meetings. Here’s our must-have list. Wunderlist. UberConference.

Tools 108
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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84
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ICON 2021 Recap: Netflix’s Colin Parajon on Being Human

PRSay

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 166
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Integrating Owned and Earned Media

PRSay

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. She has run and grown an agency for the past 15 years. Just like in school, gold stars are good!

Media 199
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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Along that line, keep your writing conversational.

Publicity 174
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PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. Many of us got into PR – especially agency PR – because of the curiosity we have to learn. Here are two stand-out themes from the event: Be curious.

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