Business Wire

OCTOBER 14, 2021

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing.

Blogging 326

Blogging Writing Corporate Agency 326

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list.

How To 211

How To Pitching Analytics Software 211

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Ronn Torossian

OCTOBER 6, 2014

I don’t write that to discourage you. The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Guess what. So does everyone else where you are and doing what you are trying to do. Just the opposite, in fact.

Writing 355

Writing Agency Blogging Communications 355

Agility PR Solutions

JUNE 21, 2023

They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 160

Case Study Study Writing Education 160

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Agencies, on the other hand, have a very different view. I can identify with that sentiment. Comparing B2B and B2C answers.

Agency 174

Agency B2C B2B Survey 174

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Agility PR Solutions

SEPTEMBER 18, 2023

It can be an essential part of how you portray yourself to the […] The post 5 steps for writing an effective PR brief—and agency insights for evaluating them appeared first on Agility PR Solutions. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team.

Writing 110

Writing Agency Marketing Publicity 110

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Assist in the research, writing and development of new business proposals and presentations.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Improve client comms – Throughout a PR agency career, no two clients will be the same. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

MARCH 25, 2025

Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. To write the book and go through all the steps has shown me the complexities of writing. Thats what I wanted to do here.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Start writing your next standout case study today!

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 109

Writing Case Study Study Brand 109

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. If so, the agency route might be the best for you. Beyond exposing you to a variety of vertical industries, the agency world also offers different office settings.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

PR agency teams , especially those in tech PR, LOVE to speak in jargon. The same holds true for the quotes we may write in press announcements. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.

Course 418

Course Meeting Industry Corporate 418

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Agency focuses on helping farmers build resilient farms through soil health. Write for the reader. Don’t write about us and our stuff. Get FREE writing tips at this link.

How To 192

How To Writing Training Survey 192

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Time moves fast, and a good PR agency will advise action in proper proportion to the damage, always with an eye on the long term image of the brand. One of the all-time dadisms isn’t so cut and dried when it comes to PR agency-client relationships. There’s no crying in PR. My house; my rules ”. Nobody said life would be fair”.

Media Training 256

Media Training Training Agency Crisis 256

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. But I’m usually neglecting my marketing blog to write for other websites.

Blogging 282

Blogging Case Study Social Media Instagram 282

The Hoffman Agency

DECEMBER 5, 2024

If you had told me a year ago that I would be a tech PR intern at the Hoffman Agency, I would not have believed you. By networking and having conversations with my connections in the PR industry, I landed my first internship at a fashion agency. I discovered my passion for writing, storytelling and being creative.

Agency 36

Agency Fashion Travel Creativity 36

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that.

Journalism 344

Journalism Internal International Pitching 344

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. My suggestion would be to identify common tasks within your agency or communication team. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243