Steve Barrett on PR

JANUARY 11, 2024

PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.

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Airlines Crisis Reputation Brand 113

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. All this is done to protect the brand’s reputation and keep operations from coming to a halt. Let’s start with what crisis communication is.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

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Google Digital PR Mobile SEO 259

Presspage

AUGUST 20, 2024

Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. Banks and airlines, in particular, faced an onslaught of inquiries and complaints. Stay Reliable When It Matters Most The Crowdstrike outage hit over 8.5

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Crisis Tools Airlines Crisis Communications 78

5W PR

JUNE 17, 2024

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Positive media coverage can improve a brand’s reputation and expand its reach. Here is what an effective PR strategy should look like.

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Travel Crisis Management Tourism Storytelling 78

David PR Group

AUGUST 17, 2017

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her. –John.

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Airlines Reputation Customer Service Social Media 54

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

The Stalwart Blog

OCTOBER 1, 2020

We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves. If you do, the chances of negative impact on your reputation and to future revenues is at least mitigated, if not preserved. as a result of COVID-19. and Disneyland properties.

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Communications Airlines Employee Crisis 78

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. The result of what you do.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. click image for higher resolution) 2.

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Employee Software Survey Report 156

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” A final lesson for our MaccaPR blog readers?

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Instagram Crisis Local Privacy 98

Barokas

AUGUST 22, 2019

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Some of the worst PR and marketing blunders have been the result of a disconnect between company culture and brand strategy ( United Airlines , anyone?).

Customer Service 84

Customer Service Company Strategy Communications 84

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. All this is done to protect the brands reputation and keep operations from coming to a halt. Lets start with what crisis communication is.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Sentiment analysis.

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Case Study Software Web Data 121

Presspage

MAY 11, 2017

Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation.

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Social Media Crisis Media Airlines 79

Sword and the Script

AUGUST 22, 2017

If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company. One publication or blog you read regularly is…. Fortune – I love their RaceAhead and CEO Daily email verticals.

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International Internal Interviews Airlines 86

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

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Crisis Crisis Management Reputation Crisis Communications 62

PR in High Definition

OCTOBER 23, 2019

Gallup also cites a few good examples of purpose statements, including this one from Southwest Airlines in the US: “To connect people to what’s important in their lives through friendly, reliable, and low-cost air travel” – and this has clear implications for the entire brand experience. Furthermore, there’s the problem of definition.

Airlines 48

Airlines Local Wikipedia Travel 48

MaccaPR

SEPTEMBER 7, 2017

A quick note before you dig in: In this blog post, we’re talking about your brand’s voice, not its tone. Other examples of brands or companies that use a conversational style of voice on their social media channels, include GrubHub , American Airlines , Jack Links , This is Us , and Kwik Trip. Be most appropriate for consumer brands.

Social Media 66

Social Media Brand Branding Media 66

Doctor Spin

APRIL 17, 2023

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. Write a guest blog post for a popular industry publication or website. Southwest Airlines employees celebrate passenger’s 104th birthday.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

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Travel Tourism Airlines Hotels 40

David PR Group

AUGUST 8, 2016

And, yes, it has to do with social media and how your reputation is determined online. I know that sounds a bit odd and far-too-academic for my usual blog post, but here comes the example that tells the tale. Online Reputation #Fail of the Week: United Pilot Tweets to Suspension. –John. More on this coming soon.

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Analysis Social Media Crisis Media 40

Beyond PR

APRIL 5, 2016

For better or worse, your audience’s opinion can spread in a moment across Twitter, blogs, online news and review sites, and other traditional and digital media sources. Miss out on a media mention and your brand reputation can suffer a damaging blow. The last thing you want is to be caught unaware of what’s being said about you.

Brand 40

Brand Branding Media Airlines 40

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

The Hoffman Agency

AUGUST 29, 2019

Northeast Airlines has a strong reputation; however, a plane recently experienced a mid-air engine explosion, killing one passenger. Throughout the day, tensions between management and airline mechanics are exposed, with the latter alleging that the company had adopted a culture that put safety second to on-time performance.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Reputation Crisis Management Crisis Enterprise 78

ReimaginePR

JUNE 18, 2015

NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. Everett Martin is a strategic public relations consultant in Canada, specializing in social responsibility and reputation management.

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Airlines Viral Government Local 120

David PR Group

NOVEMBER 30, 2014

Last year, I had great responses from a blog post and survey about TIME ’s Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Ebola Doctors and Nurses.

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Groups Television Retail Survey 75

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. You don’t get to be right. Retract and delete.

How To 40

How To Reputation Viral Airlines 40

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. Perhaps United can take some solace in a recent poll that found Americans like United Airlines more than our current president.

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Airlines Comparison Facebook Video 136

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. Ubers reputation suffered, and 2 million people deleted their accounts.

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Examples Airlines Viral Crisis 52