Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. See these related posts: Media Relations: Proven Ways to Get More Out of It. Subscribing to blogs, email newsletters, press releases and other communications. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 173

Survey Marketing B2B Study 173

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 90

Technology Software Resources Pitching 90

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). The 136 page report is available as a free download.

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Strategic media relations are essential.

Print 105

Print Marketing Real Estate Automotive 105

Stephen Waddington

DECEMBER 12, 2019

Broadcast and national media reports on trending topics on social media without analysis. The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way.

Publicity 93

Publicity Media Facebook Newspapers 93