Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

Measurement 334

Measurement How To Retail Analysis 334

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. .

Branding 218

Branding Brand Analysis Groups 218

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. Brand Impact helps you understand which stories are likely to influence your audience to take desired actions.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. It is not enough to simply obtain a great piece of press.

Media 397

Media Pinterest Measurement Energy 397

NewsWhip

APRIL 7, 2022

These changes, while valuable, have also produced various challenges for brands and those who manage them. . Brands are capable of making an impact, and being impacted from the real-time sharing of news. If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening.

Analysis 158

Analysis How To Media Retail 158

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. Actually newsworthy, not just a brand trying to get eyeballs.” In particular, the team had identified 20 or so publications that were desirable for clients. And of course, media layoffs and consolidations.

Pitching 178

Pitching Analysis Report Survey 178

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. NEO analysis helps us understand where IFAW can truly stand out. Global Marketing Strategy, IFAW.

Media 370

Media Comparison Software Enterprise 370

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Great right?

Reputation 195

Reputation Branding Brand How To 195

Onclusive

JULY 27, 2020

In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Branding 234

Branding Brand Reputation Crisis 234

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Agility PR Solutions

FEBRUARY 22, 2024

There’s a reason brands are increasing their investment in customer feedback. With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions.

Analysis 120

Analysis Strategy Consumer Brand 120

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

Video 113

Video Analysis Instagram Social Media 113

Agility PR Solutions

APRIL 22, 2024

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.

Reputation 103

Reputation Analysis Brand Branding 103

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. Here are […]. Here are […].

Trends 199

Trends Publicity Consumer Strategy 199

Onclusive

DECEMBER 1, 2021

Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Agility PR Solutions

JULY 7, 2024

Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder confidence and corporate brand value.

Analysis 103

Analysis Reputation Corporate Measurement 103

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. But for all the hype, there truly is no substitute for manual research and human analysis. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Start with situation analysis and research. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Corporate 195

Corporate Reputation Branding Brand 195

NewsWhip

MAY 22, 2024

Our new Historical Analysis feature enables searches of up to 12 months at a time, allowing users to widen the lens on real-time decision-making and see beyond the present moment to navigate challenges with comprehensive historical context. But it’s not just live issues that Historical Analysis will enhance.

Analysis 88

Analysis Reddit Web Data 88

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320