Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This can be seen as a kind of newsjacking.

Digital PR 118

Digital PR Pitching Radio Google 118

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. CNN Reliable Sources. Our own Chris Harihar has been featured in a few issues for his commentary!

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Agility PR Solutions

JUNE 28, 2021

Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions. YouTube is a took which marketers should focus on. Research Determining a clear direction […].

YouTube 167

YouTube Strategy Branding Brand 167

Agility PR Solutions

AUGUST 2, 2021

There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that are already famous, it does not rule out the […]. The post Comms lessons learned from 4 brands’ marketing campaigns appeared first on Agility PR Solutions.

Branding 158

Branding Brand Marketing Digital PR 158

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

SEPTEMBER 5, 2017

One of the most common reasons behind the failure of earned media strategy is the lack of analysis. People are not interested in hearing how great your brand is. The global brand asked influencers to share their personal holiday traditions, creating tailored content for the holiday season.

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? A big brand couldn’t expect to move the needle with a smaller budget.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. Main Takeaways Here is the TL:DR recap of the conversation.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. It protects you from algorithm penalties while raising brand awareness and rankings in a way that other link-building efforts can’t match. How is Digital PR Used for Link Building?

Digital PR 62

Digital PR Google SEO Pitching 62

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 190

Trends Marketing Media Social Media 190

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Strategic AI Integration Artificial Intelligence is no longer a novelty but a fundamental PR tool. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Rock the Status Quo

SEPTEMBER 16, 2014

And, as the industry is realizing more and more that SEO still generates substantial traffic and revenue when compared to other digital tactics, I expect their revenue to soar. Their brand is revitalized, they are hard at work filling any gaps in services that we identified, and they are excited about their direction. Here’s Why.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. use that old PR skill called content analysis. Content Analysis.

Social Media 162

Social Media Media Analysis Comparison 162

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 3, 2024

The press release also introduces a “PR Impact Score” and a “PR Message Congruence metric.” Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” The score strives to “understand the importance and overall quality of media coverage.

Software 155

Software Measurement B2B Training 155

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Branding Brand Media 60

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. However, I have read numerous articles that online public relations or digital PR is now dead.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? That makes sense.

Internal 62

Internal International Digital PR Course 62

Agility PR Solutions

NOVEMBER 18, 2021

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses end up not getting the desired results from their campaigns.

Digital PR 174

Digital PR Marketing Analysis Branding 174

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Create a consistent brand presence across all platforms.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Watch Pattie’s interview with BNN’s The Street. That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Branding Brand Media 60

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. It’s also important to keep track of what that audience is saying when a brand isn’t directly promoting a product or a service.

Publicity 97

Publicity Survey Measurement Groups 97

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Proof of PR campaigns. ? Analysis. ? Proof of PR Campaigns. Data Analysis.

Data 88

Data Publicity Analysis Measurement 88

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 60

Social Media Branding Brand Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 60

Social Media Branding Brand Media 60